May 25

• Briefly explain what personalized content experience is
• Discuss the importance of personalized content experience
• Introduce the concept of using web front-end technologies to deliver personalized content experience
• Introduce the web front-end technologies that can be used to deliver personalized content experience for the enterprise, such as HTML, CSS, and Antenna House.
• Discuss the advantages of using these technologies
• Discuss best practices for delivering personalized content experience, such as content architecture design
• Provide case studies of companies that have successfully used web front-end technologies to deliver personalized content experience (PDF personalization implementation)
• Provide case studies of companies that have successfully used writing management platforms to deliver personalized content experience (PDF personalization implementation, personalized document center implementation)
• Summarize the main points of the presentation
• Encourage the audience to consider using Web front-end technologies and writing management platforms to deliver personalized content experience.

Since some companies are still in the initial stage of technical documentation dilemma, it’s imperative to improve the production efficiency of technical documents and reduce the heavy workload of the documentation department. The introduction of the DITA-based structured writing and content management system provides a practical solution for these companies. For documentation departments that have already adopted structured writing and content management, it’s necessary to support the front-line business and serve the users well, so that technical documents can become the enabler of enterprise business growth through the digital transformation of technical information. This presentation outlines the blueprint and concrete implementation solutions for the digital transformation of technical information for your better understanding of what TIS is as well as how to deploy and implement it.

In the wave of economic globalization, especially in the post-pandemic era, more and more companies are actively exploring overseas markets, and content localization is the foundation and key link for developing global business. For over a decade, as a professional technology provider, Phrase has been deeply engaged in the localization field, helping companies quickly reach global markets. What is localization? How can we build a localization strategy and create localization-appropriate content? How can we combine it with existing systems and create automated translation processes? How can we handle different localization needs such as APP, UI, and documents? And how can we improve the efficiency and quality of translation with machine translation and AI technology… In this speech, Phrase will take you deep into localization and we hope our case studies would bring you some inspiration.