How to impress users with content in the digital age? — Content touch point and interactive framework for technical marketing of enterprise-class products
With the deepening of digital transformation in all walks of life, in the enterprise product market, users no longer stick to the traditional sales model, began to embrace a variety of ways to adapt to the new forms of content consumption.
As a result, users’ demand for digital content and self-service usage scenarios have increased dramatically.
How to effectively interact with users through digital methods in the post-epidemic era and how to systematically create content touch points and interactive framework of products have become new issues that technical communication practitioners must think about.
In this workshop, content designers from IBM will introduce the Digital Engagement Framework, and share with industry peers the systematic new model of user interaction in the Digital age through theoretical elaboration, case analysis and brainstorming.