Because docs are used by so many groups within an organization (training, support, solutions engineers, marketing, and more), documentation should be a central part of an organization’s content strategy. However, reuse of documentation content across these groups can be problematic. Additionally, marketing groups can misinterpret the type of content that actually builds relationships with users. In this presentation, I’ll present an alternative model for single source publishing. Instead of duplicating content into different output channels, I argue that pointing users to a single source might work better. This model relies on increased visibility within an organization, primarily from tech comm groups marketing their docs to the stakeholders and teams around them. Promoting updates about documentation through monthly doc reports, which are then sent out to all relevant groups, can increase your team’s visibility and use of docs within your company.