Program 2020

Program for Day 1 and Day 2, Sep 09-11, 2020

DAY 1
Room 1 Room 2 Room 3: Loc, Language Room 4-Workshop
08:00
9:00 		Registration
09:00
09:25 		Opening Remarks (Michael, Rebecca)
09:25
10:25 		Keynote Speaker Kirk St. Amant
10:25
10:50 		Break and visit to the exhibition
10:50
11:35
Trends (nextgen)

Analytics and Tech Doc: the dawn of a new era, Fabrice Lacroix
Localization

PCA – People Personality and Purpose, 胥奇鸣, SAP Is workshop more suitable

 The power of storytelling in technical content visualization, 归诗卉, 毛晓霞, IBM
11:45
12:30
Trends (AI/Chatbot)

Information Dynamics with iiRDS: the iiBOT Michael Fritz, tcworld GmbH

Localization

Sharing content in a B2B environment – What you should consider, Jennifer O`Neill, Carrier
12:30
14:00 		Lunch and visit to the exhibition
14:00
14:45 		Adobe Presentation
Content Strategy

SDL, Sponsorship presentation
Globalization Localization, Panel

Human-technology Integration: Facilitate and Simplify Your Globalization Journey, Memsource, Linguitronics
Workshop
14:55
15:40
Technical Writing and Style Guide

Simplified Technical English, how to implement the international standard for clarity in writing Berry Braster, Etteplan
Content Strategy

Empowered content communication in enterprises Yuanyuan Li, Eaton
Localization
15:40
16:05 		Break and visit to the exhibition
16:05
16:50
Panel Discussion Language

English-as-a-Second Language- ESL Stereotypes Swetha Madhan, VMWare;Berry Braster, Etteplan, May Li, Tongji University, Fabrice Lacroix, Antidot, Michael Fritz,
Content Managment

互联网模式下的内容管理演进, 陈力, Alibaba
Localization

视频本地化之 – 信息有效传达,赵庆,北京二恒科技有限公司
Unconference
16:50
17:35 		EKR PIM
Technical Writing

When Documentation Becomes Presentation, 王凌, SAP
Localization

Why a strategy is needed for using MT efficiently in your company, Kerstin Berns
18:00
20:00 		Networking Event

DAY 2
Room 1 Room 2 Room 3
08:00
9:00 		Registration
9:00
9:45
Trends (UA)

An SAP UA Story About Interaction with Customers, Alice Ying, SAP
Content Experience

阿里云全球化技术发展之路, 崔奕璟 Alibaba Cloud
Education

Content Development of a Chinese University Website in English, May Li, Tongji University

 Improve content experience by monitoring digital content performance, 李囡囡, 郑维珺, IBM
9:55
10:40
Trends (nextgen)

Document Technology in the Age of Service Design II-Integration with Agile and UX, Shigeko

Content Experience

基于用户之旅进行信息应用价值洞察, 李郁, Huawei
Education, Panel

A comparison of the state of technical communication industry and the landscape of technical communication education in China and the US Xiaoli and Gu Baotong(?) or Kirk St.Amant
10:40
11:05 		Break and visit to the exhibition
11:05
11:45
Blocked for gold Sponsor
Trends (AR)

增强现实技术应用于培训4.0,俞峰, Bosch
Education/Localization

技术传播教学案例库的设计与实现, 郭庆, 东南大学

 Workshop EKR PIM
11:55
12:40
Blocked for gold Sponsor
Trends (digitial transformation)

Technical Communication in the Digital Transformation Era, Prof. Kuroda, Information System Engineering
Localization

培训翻译技术写作高效融合之路, 任建慧,清华大学公共安全研究院北京辰安股份国际部
12:40
14:10 		Lunch and visit to the exhibition
14:10
14:55
Legal
Trends (nextgen)

New Hope in Scope, Ralitsa Tsoneva and Vladimir Zdravkov Petrov, VMWare
Localization

技术传播与翻译的融合：以本地用户体验为中心及语言数据智能, 吴永波, 语道
Workshop Adobe
15:05
15:50
Legal

How to Create Legally Compliant Information for Use Ferry Vermeulen, INSTRKTIV GmbH
Localization

从零到有，从有到优 – 如何完善你的翻译本地化团队,张丽芳, 美图公司
15:50
16:15 		Break and visit to the exhibition
16:15
17:00
Career Development

Building Your Talent Muscle Through Job Benchmarking, Vanya Vanya Kiritzova, VMWare
Software Documentation

Docs as Code 轻量级 API 文档解决方案探索与经验分享曹颖, Agora, 声网
Localization

Interactive localization — new trend in localization industry, Marina Sizova, ANGIRA WORLDWIDE

 Transcreation – content marketing for global businesses Oana Maria Sofronov, City Translate
17:10
17:55
Career Development

Three Steps To Getting The Career You Desire Ellen De Visser, AccessEast
Style Guide

对中文技术文档风格指南的探索和研究, 易可可, PingCap

 Localization
18:00
18:15 		Lucky Draw