Lia Zhang

Against the backdrop of internationalization, products intended for overseas markets commonly face three major challenges: long and complex support paths, high learning costs, and significant language barriers. As a critical component of the product, documentation encounters similar issues. User research shows that overseas users rely more heavily on documentation than domestic users, and the quality of documentation directly influences customer satisfaction with both the product and the brand.

Therefore, overseas documentation must go beyond accuracy and basic usability by improving readability and translatability, while establishing solid multilingual support. High-quality documentation experiences can better meet overseas user needs, support products in international markets, and enhance overall brand satisfaction.

In this presentation, we will demonstrate how information designers at Inovance break through global business challenges using a complete, practice-proven methodology—from user research to closed-loop validation. The practice includes differentiated design based on BUTP analysis, concept development, implementation, usability testing, and the establishment of a long-term feedback and iteration mechanism. This provides peers with a validated pathway for improving documentation quality, evolving from “ensuring accuracy” to “optimizing user experience.”