tcworld China 2019 | May 30-31 | Shanghai

The premier gathering event for all decision-makers & specialists in the field of technical communication in China!

tcworld is organizing the fifth international conference for technical communicators and language professionals in China.It will take place on May 30-31 at the hotel “Melia” in Shanghai.

Our primary goal is to bring together national and international leaders and professionals as well as friends and partners of technical communication in an open dialogue, to exchange brilliant ideas, to develop solutions for specific TC challenges!

At tcworld China 2019, local and international TC experts will share their experiences and best practices with solutions for China-specific challenges, to exchange the latest information in the Technical Communication industry. Participants have the opportunity to participate in presentations, workshops, and interactive sessions.

The main conference topics covered:

  • Intelligent information
  • Globalization / Localization / Terminology
  • Information Development / Technical Writing
  • Software Documentation / Developer Documentation
  • Content Experience / User Assistance
  • Content Strategy / Content Marketing
  • Content Management / Content Delivery
  • Laws, Regulations and Standards
  • Career Development
  • TC Education

WHERE

Meliá Shanghai Hongqiao
No.1118 Gaojing Rd. Shanghai (Close to National Exhibition and Convention Center) P.C. 201702
Shanghai

WHEN

Thursday to Friday
May 30 to 31, 2019


Keynote

Michael Fritz

Michael Fritz

CEO, iiRDS-Consortium, tcworld and tekom
Cruce Saunders

Cruce Saunders

Founder and Principal, [A]
 

Our Speakers

Xing Li

Xing Li

CEO, Deep Intelligent Pharma
Sachin Shenoy

Sachin Shenoy

Sr. Manager Information Engineering, Micro Focus
Ka Lin

Ka Lin

Senior Manager and Content Strategist, IBM
Vivian Yang

Vivian Yang

Content Design Team Lead, Envision Digital
John Gallagher

John Gallagher

UXD Department Manager, Zyxel Communications Corp.

Nithya Krishnan

Nithya Krishnan

Senior User Assistance Developer, SAP Labs India
Andrey Moiseev

Andrey Moiseev

IOC and FIFA Language Services Consultant
Yongchao Shi

Yongchao Shi

Senior Software Engineer, Coupang
Ray Gallon

Ray Gallon

President, The Transformation Society
Tingting Hu

Tingting Hu

Documentation Manager, Inovance

Guohui Dai

Guohui Dai

Document Management Expert, WuXi AppTec
Edwin Sun

Edwin Sun

APAC Customer Satisfaction Manager, Hansen Technologies
May Li

May Li

Ph.D Supervisor, Professor, Tongji University
Emma Li

Emma Li

Chief Consultant, Megalink
Yunye Yu

Yunye Yu

Assistant Professor, Southeast University

Elsa Xie

Elsa Xie

Product Owner, Hansen Technologies
David Wilding

David Wilding

Senior Technical Writer, Zuora
Sebastian Göttel

Sebastian Göttel

VP Sales & Marketing, SCHEMA Group
WeiWei Cao

WeiWei Cao

Operation Lead, Alibaba
Rui Ni

Rui Ni

Senior Content Manager, Alibaba Cloud

Dingling Liu

Dingling Liu

Senior User Assistance Developer, SAP
Brahim Aïoun

Brahim Aïoun

Account Manager, Wordbee S.A.
Qing Guo

Qing Guo

Director, Southeast University
Ke Wang

Ke Wang

Chief Information Architect, Huawei Technologies
Fabrice Lacroix

Fabrice Lacroix

CEO, Fluid Topics

Jason Mao

Jason Mao

Chief Consultant, 2ndHeng Technologies
Jing Zhang

Jing Zhang

Founder & CEO, Tmxmall
Eva Reiterer

Eva Reiterer

CEO, MEINRAD.cc Communication Consulting GmbH
Dan Wu

Dan Wu

Associate Dean, Associate Professor, XISU
Xiaoyan Huang

Xiaoyan Huang

Chief Engineer, Huawei Technologies

Jennifer Morse

Jennifer Morse

Director of Product Evangelism, MadCap Software
Quan Zhou

Quan Zhou

Associate Professor, Metropolitan State University
Xiang Wang

Xiang Wang

Director, Huawei Technologies
Robert Kratky

Robert Kratky

Principal Technical Writer, Red Hat
Jessica Block

Jessica Block

Technical Writer, Amazon (Enterprise Risk Management & Compliance)

Klaus-Dirk Schmitz

Klaus-Dirk Schmitz

Professor Emeritus, Technische Hochschule Köln (Cologne Technical University)
Huanhuan Lu

Huanhuan Lu

Documentation Development Expert, ZTE Corporation
Joshua Dong

Joshua Dong

Content Strategy Manager, Alibaba Cloud

Program

  • Day 1

    May 30, 2019

  • Registration
    Where
    Lobby

  • Measuring the success of technical writing deliverables has always been difficult. Now that we've transformed ourselves to "user assistance", measuring the success based on how easy and how well the customers have been using the software could be one possibility.

    Customer issues have always been an toll on the development resource. We've started an initiative to prevent recurring customer issues by transforming the help content. In the presentation, I will use examples to show how we transform the content: We've done analysis of our target audience's real tasks, mapped content towards those tasks, and improved the structure and semantic tagging of our content to make it more discoverable and easier to consume.

    To track the success of the content transformation, we have been monitoring the number of customer tickets and see how the transformed content actually makes an impact on the customer issues.

    Content Strategy/Experience/Marketing

  • The main goal of TC practitioners is to maximize the value of tech docs and the profits of doc products. Based on my own experience, I'd like to introduce the mindset of tech doc online operation and delivery. How to combine the cold and high telecom technology with the daily life of the masses, so as to realize the perfect combination of technology and humanity? How to better serve clients, and expand audiences? This presentation will bring some new ideas and mindset.
    Content Strategy/Experience/Marketing

  • How to adapt the big guides of yesterday into modularized narratives that are easy to maintain, scale well, and still allow for a ‘guide-like’ experience when it is required? This presentation will describe the work documentation writers at Red Hat are doing to solve this problem: re-purposing the existing body of documentation into modular units that can be combined into user-story-based content.
    Information Development/Content Delivery

  • With the adoption of new privacy regulations (the EU’s GDPR, the US’s Privacy Shield, and others), regulatory bodies are going to pressure the internet industry into a regime of strict consumer protections. If companies want to be part of lucrative and growing markets, they are going to have to comply with these new regulations, designed to protect customers’ privacy. Requiring opt-in to data gathering, rather than onerous opt-out; making it easier to move your data to a preferred carrier; enhanced data protection measures and requirements; transparency about data breaches; the appointment of data protection officers; and severe penalties; are just some of regulators’ new gifts to the consumer. We will review the constraints imposed by these major regulations, what they mean in terms of features and architecture in content delivery platforms, and how enterprises can retool to meet them and compete successfully.
    Globalization and Localization
    Information Development/Content Delivery

  • ECM concept, value, and function.

    ECM platform big picture view, establishment, project road sign, and operation.

    ECM development trends.

    Others

  • As we transition from traditional graphical user interfaces to web-based applications, and more recently to conversational user interfaces, the challenges have changed; and so has the definition of good copy. It is important to understand narrative and conversational design to be able to convert product requirements into a clear and engaging user story. As a technical communicator, you must showcase an inventor’s spirit, highly refined aesthetic sensibilities, and a fine-tuned ability to contextually communicate the right message in the right place at the right time. When people read content that is of a conversational tone, it gives them a feeling that they’re being spoken to directly.

    The essence of good copy is to turn every message in your product into a valuable conversation. You can keep these tips in mind: Copy must contain useful data but must not be poorly presented Copy must be presented in a visually amazing way but not show the lack of meaning and purpose.

    You must keep a good balance between words and graphics, and make them work together. You must aim to make your words more approachable and less arduous for your readers. By using both empathy and logic to design your product, you must play the pivotal role of endorsing the product with not just good but great copy.

    As a technical communicator, you can expand your portfolio by being an advocate for your product's design. You can work towards shaping product experiences by creating useful, meaningful copy and drive cohesive product narratives across multiple platforms and touch points. You must advocate the design you want to see in your user interface by creating not just good but great copy.

    Information Development/Content Delivery

  • The presentation focuses on the creation of legally compliant technical documentation for the European market. Technical documentation, such as user manuals or labels and packaging of products, is an essential part of product safety and a precondition for the free and safe movement of goods in the European Single Market.

    Many technical communicators create great content yet fail to adequately ensure legal compliance. They may not know how to research for the right standard and may lack the understanding of how regulations, directives, laws, and standards correlate – or why it is important to comply with them. In order to create legally compliant technical documentation, technical communicators must be familiar with the requirements contained therein and be able to implement them effectively.

    The implementation of standards may help technical communicators to work more efficiently, effectively, and to adhere to the requirements of legal compliance. Standards reflect the state of the art, which may be used in litigation. By declaring standards as the foundation of orders, standards help clarify contractual relationships and delivery obligations.

    So how do technical communicators go about implementing the necessary legislation to make their content legally compliant?

    In this presentation you will learn:

    - how regulations, directives, laws, and standards correlate,

    - why it is important to comply with them, and

    - how to reserach standards.

    Others

  • The presentation will focus on the analysis of MT&PE data based on MT Plugins for CAT tools. Users’ preferences towards different MTs when translating into different languages in different industries will be analyzed. Besides, the time they spent on PE and the revisions they made will be considered for comparing pros and cons between multiple MTs. By doing so, users can be recommended with the most suitable MT and provided with practical reference when conducting their MT+PE work.
    Globalization and Localization

  • In the digital transformation of information, it is inevitable that one of the questions we need to answer is: How does information keep abreast of customer interaction contacts to provide the best experience.

    So, How to match contacts and information?

    How to do information experience architecture design and development?

    How to evaluate and quantify the user experience and incorporate it into the devops process?

    This topic focus on the practice and thinking in exploration of information experience.

    Content Strategy/Experience/Marketing

  • When the project schedule is tight, the information design used to improve user experience is often sacrificed. How to remove the wall in the mind? Another way is to use a tool that decouples software functions independently. It is an effective way to crack UA implementation problems and provides a broader imagination for digital, diversified, and intelligent user assistant design.

    1. Provide users with personalized assistance,including traditional materials, intelligent materials (accurate personalized recommendations, guide guidelines, automated execution, etc.).

    2. Through a specific tool and service platform, you can quickly develop all kinds of user-aware information

    3. The product can be improved by "Let the software speak" according to the panorama trajectory analysis of a user's behavior.

    Information Development/Content Delivery

  • Terminology is essential for all kinds of technical communication because terms and the concepts behind are the main carriers of domain-specific knowledge. Therefore, terminology management is necessary for all persons and companies involved in creating and translating technical documentation. Computer tools are supporting not only terminology management, but also helping technical writers and translators to work efficiently. Interfaces and data re-use between these tools are required. One of the technologies helping technical translators is machine translation. Although machine translation support is available more than 50 years, neural machine translation (NMT) systems with AI technologies are now entering the market and convincing users with improved linguistic results. However, how can these NMT systems handle company-specific and innovative terminology? The presentation will explain the necessity for terminology management and the way how terminology can support technical writing and translation, with a specific focus on machine translation.
    Globalization and Localization

  • Evolution is the process of competition, adaption, and survival in the changing environment. The key to evolution is change. It is foundational to keeping technical writing relevant in the agile world, search engine based navigation, mobile devices, voice assistants, and 20 sec attention spans. This session will help the audience evaluate the current best practices, identify the change requirements, and develop the next gen practices.

    We will start by evaluating the DDLC. Discuss the additional phases required to be effective. For example, planning in the agile world, content destruction strategy, strategy for legacy content, and reuse strategy. The next area of discussion will include writing fundamentals. For example, the use of Topic Titles, Lists, Notes, Tables, Links. We will discover the primary issues with our current practices and how to fix these.

    The last phase will include automation and innovation. In the ever-increasing scope for technical writers, innovation and automation are key to managing the workload and making valuable contributions.

    Automation of the mundane like release notes, system requirements, integration matrix, and developer documentation are key to getting back time to make meaningful docs. Similarly, innovation in presentation and the choice of media, formats, and presentation are key to user engagement. I will share a few examples of what automation we have achieved。

    Information Development/Content Delivery

  • Why are companies willing to invest a lot of resources in building TC teams and platforms?

    How do TC people constantly tap into their own value and get full recognition?

    How does external non-professional evaluation evolve into an internal professional evaluation?

    How can big data be used to integrate management ideas?

    The development direction of TC business and the future conception of a TCer

    This presentation introduces the development of enterprise technical documentation in terms of personnel, technology and platform.

    Managing TC

  • Day 2

    May 31, 2019

  • Communication issues remain a pain for TWs regardless of their industry: hard to get input from a developer, difficult to get review feedback from a Product Owner, sometimes even harder to speak the same language as the R&D people.

    This panel discussion sheds lights on how to correctly communicate and interact with an R&D people, from the perspective of a developer, a product owner, and a quality assurance engineer. The topic covers the following:

    - My role and my job responsibilities, part of my work requires communication with a TW

    - My pain points or frustrations when a conversation occurs between a TW and me, examples provided

    - My suggestions and expectations towards a TW in terms of communication, for example, how to get information efficiently?

    Career Development

  • Have you ever tried to build the end-to-end content strategy from scratch, from benchmarking competitors, designing the internal and external collaboration model, to implementing the strategy in various channels across the product API, GUI, and official website? In this session, we’ll share our practice in a Chinese company who is shooting global market, how we helped streamline their content experience.
    Content Strategy/Experience/Marketing

  • The enterprise content marketing is among the latest business model innovation esp. for online business. This talk will focus on the content marketing best practices in an enterprise setting. In will include the framework, methodology, and technical platform to enable an automated/targeted marketing model. We will also talk about the challengers and solutions facing a start-up where everything happens fast.
    Content Strategy/Experience/Marketing

  • China GDP is huge today, but there are not so many famous globalized Chinese companies. What are the problems? What are the root reasons behind? How should the companies do to overcome the problems? What could other parties (service providers, third parties, etc.) do to help their customers become being really global?

    In Jason’s observation, the reasons of issues are far beyond lacking of hands-on skills, instead, what’s more important is on deeper level, such as principles, structures, strategies, or even mindsets and value propositions. To really help those companies, it requires systemic thinking and full involvement of internal stakeholders and external expertise from TC, MarCom, L10n, I18n, etc.

    Globalization and Localization

  • In a world where Google sets the gold standard for providing relevant search results, how can technical documentation teams create findability that is always spot-on for every single reader?

    Relevance of search is determined by a combination of content metadata, contextual knowledge about the user, and the search query itself. The challenge therefore resides in collecting and analyzing these elements, and applying them systematically to every search query to create truly personalized search results.

    Information Development/Content Delivery

  • Technical documentation is often intended to be used by software developers. This presentation introduces participants to the needs of developers and demonstrates how technical writers can help to meet those needs. The strategies discussed are particularly relevant to REST API documentation, but the presentation is suitable for anyone who is interested in creating resources for developers.
    Information Development/Content Delivery

  • In this hands-on workshop, you will learn valuable methods to lead yourself better which in turn will make you a better leader. Whether you've been in charge of leading a team for a long time, or you're just getting started with your career - you will definitely benefit from this workshop! We will start out with tools for self-management, from goal-setting up to fear-setting, and how to push beyond your limits. Then we will transfer these tools onto leading others.
    Career Development
    Managing TC

  • The focus of the study is the professional communication happening between designers and clients during the course of conducting a design project. A design project is never an easy task in terms of communication because 1) it usually involves in multiple stakeholders, therefore, each party holds its own value, interest, perspective, expectation, and level of knowledge and expertise which can cause potential conflicts; and 2)it is also likely to take multiple development stages, with each stage has different objectives and work that cannot be achieved without consensus or compromise among clients and designers. How do designers communicate their plan, approach, rationales, and concerns to the clients? How do designers respond to clients’ demands? Can designers uphold their value while adjusting to clients’ business needs?

    In this study, the researcher seeks to provide insights with three cases. The first designer is practicing service design in Finland, the second one is an interior designer who works for a Vietnamese furniture company, and the third one is a UX designer based in China. Each of the participating designers work with a specific group of clients of distinctive demands, and the communication varies profoundly in local contexts. The analysis and discussion will include three aspects: the communication challenges designers encounter, the role of technical communication in designer-clients relationship, and designers’ awareness and use of technical communication.

    It needs to be noted that this is a study at its preliminary stage. The long-term goals include providing support to working professionals with regards to workplace communication and exploring the possibility of applying technical communication education in university departments like Design and Engineering. The researcher intends to share primary data including narratives and interview responses with the hope of sparking feedback and critique from the audience.

    Academics

  • Apart from the technology trend buzz words “AI” and “Big Data”, some localization companies go extra to provide the content one stop solution including content marketing, technical writing, design and video creation. The extra services are extremely important to enable China companies go global.

    The biggest challenge to go extra is to find the overseas native speaker talents (content marketing mainly) and bring them to work onsite in China.

    In this speech, WeiWei Cao will share Alibaba International User Experience best practices how to build up the remote and in-house resource pool to provide the seamless one stop content solution (content and design).

    Globalization and Localization

  • For the majority of the Chinese companies, especially the small and mediam-sized ones, the globalization of their technical documents is an important task as well as a challenge, due to their limited budget and lack of well-trained English technical writing personnels. From time to time, they just let the online machine translation do the globalization job and the results are disastrous. Therefore, to streamline and simplify their Chinese technical writing seems to be a reasonable option.
    Globalization and Localization

  • Xi’an International Studies University (XISU) is one of the first universities in China to start offering TC course in the 1990s. This presentation introduces how a technical writing course has evolved from a task-based course to a client-based course over about eight years of practice. The assessment of the learning outcomes has been changed from a report to the teacher to a report to both the teacher and the clients. This presentation will introduce the results of a case study done in this course. The students have been surveyed and both the students and clients have been interviewed on the process of participating in this course. The results suggest that the students have benefited from this “real world” experience in communicating with the clients. The students understand more of the key concepts in Technical Communication by practicing on both the projects and the clients. They develop not only their TC skills but also their communication skills in studying this course. Therefore, the client-based approach can be used in technical writing courses to improve students’ understanding and also their working procedures to grow to be more professional practitioners.
    Education and Training

  • Recent years witness rapid growth in technical communication in China, evidence of which is supported by the increase of market demands from 20% in 2016 to 38% in 2018. The fact that almost 80% of Chinese technical communicators are self-taught is alarming, because there is a striking shortage in TC educational resources in China. In this context, pioneering TC courses have been offered in a small number of universities in their attempt to fill the gap between market needs and education. Since TC is little known to university students, and most TC courses are stand-alone ones, it is very challenging to decide what to be included in teaching and what TC skillset to arm students with in just one semester. It is demonstrated in this presentation that starting from building TC mindset in students is an effective way of delivering this course. Various mindset-building ways will be illustrated in addition to a special project-based course design, in which industry supervisor’s involvement with student projects turn out to be highly successful.
    Education and Training

  • Quan’s presentation focuses on accessibility for disabled users in technical communication. As technology democratizes information resources, an increasing number of disabled persons require accessible documents, websites, and content. In the U.S., there were 814 web-accessibility lawsuits in 2017 and more than 1000 in the first half of 2018 (Bureau of Internet Accessibility, 2018). Improving accessibility of information is not only ethical but also vital.

    Quan’s talk addresses the following three aspects: Accessibility-related policies, important professional and corporate guidelines, and accessibility techniques. First, he gives an overview of policies including Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act (Federal Electronic and Information Technology). These policies largely guide the practice of information and Web accessibility and provide valuable lessons for developing markets like China. Quan introduces widely-adopted professional guidelines, with a focus on the Web Content Accessibility Guidelines (WCAG) by the W3C. He discusses how visual, motor, auditory, and cognitive disabilities affect information use and key techniques to eliminate barriers of information access.

    Technical communicators work in a wide variety of settings and with a variety of document medium and genres. Quan’s talk aims to raise awareness of accessibility among technical communicators, provide a professional framework for reference, and offer helpful tips. It is his bigger hope that Chinese technical communicators would examine how accessibility applies to their work and advocate for accessibility.

    Reference: 2018’s flood of accessibility lawsuits. Bureau of Internet Accessibility. https://www.boia.org/blog/2018s-flood-of-accessibility-lawsuits

    Information Development/Content Delivery

  • Do you feel that Technical Writing (TW) is a dead-end job with zero or limited career prospects? Do you feel that people just don’t understand what you do, don’t seem to care or at least not appreciate what you do? Do you wonder if TW has a future and do we really need to create these mammoth User Guides? Is this all there is? Is there life after TW?

    If you have these concerns, then this presentation is for you! The term User eXperience (UX) has been around for a while, but User eXperience Writer (UXW) is the latest buzz phrase that’s just emerging now. Evolving from TW to UXW is not a natural phenomenon, so this presentation will show you how. First, you must overcome all the obstacles. The first are the traditional TW’ers themselves. ‘Leave us alone to endlessly tweak the mammoth. We like being alone.’ Then, there’s your boss. ‘Can’t they just keep doing what they’re doing until a customer says they don’t need these User Guides.’

    Finally, there are the User Interface Designers and the Graphic Artists in the UXD team. ‘Who are these upstarts to encroach on our territory?’ So, will this presentation be a ‘eat less, exercise more’ list of obviousisms? No. It’ll simply be a TW-to-UXW walkthrough using two case studies. I’ll show the path, but you will have to walk it yourself.

    Career Development

  • Information experience will not be limited documentation that's all TCs know. But how to scale out our work to help enterprise, especailly software enterprise and service provider to gain bussiness success is the goal. My presentation will introduce what we think and do now.
    Content Strategy/Experience/Marketing

  • Translation is the vital part of big international events. If everything going on smoothly nobody cares about it but if something going on incorrectly everybody mentioned it. How to avoid any inconvenience for end-users? How to provide them the best possible work conditions? The last but not the least question is how to pay them good enough and at the same time reduce costs for the end-clients? During the organization of interpretation services you have a number of “How” questions. Fortunately IT technology helps to find a solution. Based on the number of International events such as Winter Olympic Games or World Cup 2018 we will show you the efficiency of this solution from economic and organizational sides. Furthermore, we are going to present our unique Vendor Suggestion System and how it was used to increase vendor performance and suitability. The VSS is based on AI approach and will help you to choose the right interpreter or engineer for your project using its Evaluation and Suggestion modules.
    Globalization and Localization
    Managing TC

  • Managing terminology is essential for technical writers and translators, but also for language service providers, companies and organizations. But how to design and configure a termbase that ideally matches the respective needs and objectives. Klaus-Dirk Schmitz explains how to build a best practice, concept-oriented termbase in this workshop. This workshop is ideal for those who want to understand what types of language and terminological information should be included in a termbase, what terminological principles should be followed, and how to organize and use termbases effectively.
    Globalization and Localization

  • While “Agile” and “Continuous” are notions most often associated with software development-related activities, it has progressively impacted the way we define translation and localization processes, especially among software, gaming and ecommerce companies.

    And if most organizations like to set this is as a mid- or long-term objective, it is however not a localization process that is recommended for all types of enterprises.

    Globalization and Localization

  • Structured writing is applied to a wide variety of writing approaches. Some say that most technical writing is “structured writing", because the writing process is approached in a methodical structured way. According to this definition, all documents with some sort of structure must have been the result of a structured approach.

    In this workshop, structured writing means a standardized, methodological approach to content creation incorporating systematic labeling, modular, topic-based architecture, constrained writing environments, and the separation of content and form.

    This approach is the key to creating intelligent content, applying single sourcing strategy and a must-have mindset for CMS implementation.

    Structured writing and DITA is frequently required in job descriptions. If you are an experienced writer seeking a promotion to be an information architect, this is a quick beginning.

    Information Development/Content Delivery

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