UX, UI & Product Content

When addressing the dissemination challenges of complex technical concepts, traditional video formats often face two limitations: either being confined to dry abstract theories or reduced to fragmented technical demonstrations. This presentation advocates treating science communication video creation as a “design process for complex cognitive problems,” with its core lying in establishing “dual pillars”: first, transforming nonlinear knowledge systems into “structured narratives” that align with cognitive principles; second, integrating diverse media technologies into “systematic multimodal expressions” that serve narrative objectives.

In fast-paced, iterative product development, content designers are often limited to “copy polishing” after interfaces are finalized. However, high-quality content experiences are driven not only by precise wording, but by clear logic and well-designed interactions.

As key contributors to user experience, conducting DUX (Design & User Experience) evaluations before development begins is an effective way to optimize interaction flows and reduce users’ cognitive load. This approach improves product usability while significantly reducing the need for extensive downstream documentation.

This 90-minute hands-on workshop guides participants through a systematic analysis of product interfaces. We will explore how to transcend surface-level editing to reach the core of interaction logic, learning to use content strategy as a driver for design decisions. Through professional assessment frameworks, we help teams transform complex products into intuitive, seamless experiences.

Target Audience
•Content Designers: Break free from the “final polishing” role and move toward strategy
•Information Architects: Focus on optimizing interaction logic and user cognitive paths
•Technical Writers: Integrate UX thinking and explore career expansion from documentation to experience
•Product Managers: Introduce early content evaluation to reduce trial-and-error costs and enhance product experience

Workshop Objectives
•Redefine roles: Enable content designers to become core contributors to early-stage experience design
•Master early evaluation methods: Learn and apply the DUX evaluation framework to identify design pain points
•Content-driven design: Explore how content strategy can serve as a strong lever in design decision-making
•Improve product quality: Create more intuitive and user-friendly products through systematic analysis

90-Minute Hands-on Practice
Participants will work through a simulated product interface and learn to:
•Apply heuristic evaluations to identify common usability issues
•Validate from the user perspective by simulating real usage scenarios to uncover interaction barriers
•Apply accessibility principles to ensure inclusive and accessible design
Together, we will explore how to move beyond simple text optimization, uncover the deeper value of content in interaction design, and learn how to translate complex interactions into smooth and efficient user experiences.

Expected Outcomes
•Gain a practical, content-driven UX evaluation toolkit
•Develop a deeper understanding of product interaction logic
•Independently or collaboratively conduct DUX evaluations and provide forward-looking design recommendations
•Effectively reduce later-stage iteration costs and documentation maintenance effort