Erin Zhang

Principal Content Designer, AMEC, Shanghai

A Principal Content Designer at AMEC with over ten years of experience in technical communication. Previously worked at multinational technology companies such as IBM, gaining extensive hands-on experience with large-scale, complex systems. As a practitioner who transitioned from traditional technical writer to content designer, Erin is dedicated to exploring the core value of technical communication within user experience (UX).
Moving beyond content as mere textual documentation, she advocates for early-stage involvement in product development. By applying DUX evaluations and heuristic principles at the early design phase, she helps optimize interaction logic and seamlessly integrate content strategy into product design.
Passionate about deconstructing complex technologies through diverse lenses, she champions data-driven content iteration, refining details by analyzing user behavior. Her goal is to inject intuitive and fluid user experiences into “hardcore” industrial technologies through strategic content design.

All Sessions by Erin Zhang

  • May 22


  • TBD  - TBD
    In fast-paced, iterative product development, content designers are often limited to "copy polishing" after interfaces are finalized. However, high-quality content experiences are driven not only by precise wording, but by clear logic and well-designed interactions.

    As key contributors to user experience, conducting DUX (Design & User Experience) evaluations before development begins is an effective way to optimize interaction flows and reduce users' cognitive load. This approach improves product usability while significantly reducing the need for extensive downstream documentation.

    This 90-minute hands-on workshop guides participants through a systematic analysis of product interfaces. We will explore how to transcend surface-level editing to reach the core of interaction logic, learning to use content strategy as a driver for design decisions. Through professional assessment frameworks, we help teams transform complex products into intuitive, seamless experiences.

    Target Audience
    •Content Designers: Break free from the "final polishing" role and move toward strategy
    •Information Architects: Focus on optimizing interaction logic and user cognitive paths
    •Technical Writers: Integrate UX thinking and explore career expansion from documentation to experience
    •Product Managers: Introduce early content evaluation to reduce trial-and-error costs and enhance product experience

    Workshop Objectives
    •Redefine roles: Enable content designers to become core contributors to early-stage experience design
    •Master early evaluation methods: Learn and apply the DUX evaluation framework to identify design pain points
    •Content-driven design: Explore how content strategy can serve as a strong lever in design decision-making
    •Improve product quality: Create more intuitive and user-friendly products through systematic analysis

    90-Minute Hands-on Practice
    Participants will work through a simulated product interface and learn to:
    •Apply heuristic evaluations to identify common usability issues
    •Validate from the user perspective by simulating real usage scenarios to uncover interaction barriers
    •Apply accessibility principles to ensure inclusive and accessible design
    Together, we will explore how to move beyond simple text optimization, uncover the deeper value of content in interaction design, and learn how to translate complex interactions into smooth and efficient user experiences.

    Expected Outcomes
    •Gain a practical, content-driven UX evaluation toolkit
    •Develop a deeper understanding of product interaction logic
    •Independently or collaboratively conduct DUX evaluations and provide forward-looking design recommendations
    •Effectively reduce later-stage iteration costs and documentation maintenance effort

    UX, UI & Product Content




Share

Erin Zhang