John Yu

General Manager of Global Localization Business Unit， Besteasy

Director of Localization Business Department of Besteasy, Lecturer of MTI localization practice in universities and localization consultant. 10 years of experience in localization project management and team management, 8 years of experience in marketing practice. He has his own thoughts and insights on China’s translation industry and localization ecosystem. He is committed to promoting Chinese overseas enterprises and organizations to improve their knowledge of localization, standardize localization project management, and serve their overseas strategies.

All Sessions by John Yu

  • May 22


  • 11:15  - 11:55
    Automotive HMI localization goes far beyond simple text translation. This session will focus on the unique challenges faced by Chinese automakers going global: when Chinese is the source language, how can we avoid cycle delays and semantic deviations caused by "double translation"? We will break down the entire process of automotive HMI localization testing and introduce various testing scenarios. We will also present real-world "pain points" across different languages in UI layout, RTL adaptation, and voice recognition. Furthermore, we will analyze the fundamental differences between automotive HMI localization and traditional app localization from five dimensions: safety, interaction, ecosystem, and beyond. The goal is to help the audience build a complete understanding — shifting from a "firefighting" approach to translation toward a "systematic" testing framework.
    Globalization, Localization & Terminology
    UX, UI & Product Content
    Where
    Presentation Track A




Share

John Yu