Alex Masycheff is a CEO of Intuillion Ltd. (http://intuillion.com/) that develops DITAToo, a platform for creating, managing, automating, and delivering product content. Alex has been in the content industry for 25+ years. He lead implementation of XML-based solutions in many companies, including Kodak, Siemens, Netgear, and EMC. Alex believes that a combination of structured content, artificial intelligence, and natural language understanding can provide users not only with precise answers on direct questions, but navigate them through the opportunities that the users don’t even realize that they exist.