Shihui Gui obtained her Bachelor’s degree in English Language and Literature from Peking University, Master’s degree in New Media Communication from Fudan University, and PMP certification. With 7 years of experience in the technical communication industry, she has mainly been involved in IBM mainframe and cloud product information development and content design. Shihui excels in utilizing Enterprise Design Thinking to address user demands and formulate effective Content Strategy to optimize the user information experience. She has also demonstrated proficiency in executing technical communication practice across different media formats.
All Sessions by Shihui Gui
Mastering Digital Content Experience Frameworks: Building Product Content Experience from Scratch
10:45 - 12:25
As content teams transform, so do the technical content needs. How to systematically tailor digital information experience for products and how to scientifically manage various technical content has become a new challenge for content teams nowadays. In this workshop, we will introduce the digital content experience framework to you. With a new product/new function, combined with Audit-Analyze-Act three steps, we will also share with you that how to continuously adjust and monitor technical content, make good use of digital tools, platforms and resources, as well as build a complete set Digital product information experience from 0 to 1.
The premier gathering event for all decision-makers and specialists in the field of technical communication in China.