Wenting Li

Content Strategist, IBM

Graduated from Shanghai International Studies University, Wenting Li currently serves as a Content Strategist at IBM China R&D Department with over a decade of experience in the field of technical communications within multinational corporations. Li has held various positions, including Senior Content Engineer, Content Architect, and Project Manager, in major American companies such as EMC, HP, and IBM. She has extensive IT project experience in mainframes, storage, artificial intelligence, cloud computing, and more.

All Sessions by Wenting Li

  • May 24


  • 11:00  - 11:40
    Product Led Growth (PLG) has become a favored product strategy in recent years, achieving widespread success in SaaS, B2B, and B2C enterprises. For content production team, it is crucial to combine Product Led Growth with your own strengths to create content that meets the needs of your product and promotes its growth.

    In this speech, I will explain PLG, discuss how it affects product content demand, analyze methods of formulating corresponding content strategies, and explore the development trend of the content team based on their capabilities. I hope that this speech will provide a clearer understanding of the new industry directions and offer insights into the transformation of content team.

    Content Marketing
    Where
    Grand Ballroom C




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Wenting Li