With over 4 years of experience in IBM, Xiangjun Liu has been involved in the design and development of cloud product content. Xiangjun excels at adopting a user-centric approach and utilizing design thinking, content analytics, and other methods and tools to build a robust eco-system for content development and delivery.
All Sessions by Xiangjun Liu
Mastering Digital Content Experience Frameworks: Building Product Content Experience from Scratch
10:45 - 12:25
As content teams transform, so do the technical content needs. How to systematically tailor digital information experience for products and how to scientifically manage various technical content has become a new challenge for content teams nowadays. In this workshop, we will introduce the digital content experience framework to you. With a new product/new function, combined with Audit-Analyze-Act three steps, we will also share with you that how to continuously adjust and monitor technical content, make good use of digital tools, platforms and resources, as well as build a complete set Digital product information experience from 0 to 1.
How users interact with your content? Data tells you everything!
15:55 - 16:40
The presentation explains the application of data analytics in content. As the last step of the content journey, data analysis is used to measure whether the performance meets expectations. It will help you to understand the deficiencies of the current content and the direction of improvement, so as to improve the entire user experience.
The premier gathering event for all decision-makers and specialists in the field of technical communication in China.