tcworld China 2019 Program

Click a title to view details. (We’re finalizing the program. Please come back and check the latest.)
You can also download the program and abstract in the PDF format.

  • May 23


  • Sooner or later we will speak to all devices and they to us. In natural language, of course. Operation and troubleshooting will be done in a human-like conversation as a kind of small talk.

    But as users we expect that the information uttered by the devices should be true, distinct and precise.

    Not derived from statistical calculations based on heaps of unstructured data.

    To achieve that, user information has to be semantically enriched by knowledge graphs.

    Applying iiRDS in this context is a huge step towards consistent and highly reliable statements.

    AI in Technical Communication
    Where
    Grand Ballroom B

  • The call center is in a typical labor-intensive and AI-intensive industry, especially in the 2C consumer electronics sector where consumer issues are diverse and complex. Therefore, there is an urgent need to use AI to enhance the efficiency and standardization of agent responses, ultimately enhancing consumer satisfaction and overall process efficiency:

    1. Pre-session Assistance. Through the integration of both large and small models, characteristics of inbound calls from consumers and a summary of the human-computer conversation can be provided. This approach reduces the intent-seeking time for human agents, thus enhancing efficiency.

    2. In-session Assistance. Through large models, the fuzzy user questions can be rewritten and identified to find the standard solutions. This approach reduces the answer-searching time for human agents and decreases the length of single-session, thus enhancing consumer satisfaction.

    3. Post-session Assistance. Through both large and small models, the information of the session content can be automatically extracted and data entry can be fully automated, This approach reduces the effort and time of agents on data entry, thus increasing production capacity.

    AI in Technical Communication
    Where
    Grand Ballroom A

  • Taking ASD-STE100 as a starting point, this speech explains the crucial role of Technical Communication (TC) in ensuring the safe operation in the aviation industry from the perspective of manufacturers and users in the industry, and shares the practical experience of TC and the engineering documentation collaboration system widely used in the aviation industry.
    International Standard
    Where
    Grand Ballroom C

  • 1. Introduce the combination of text and graphics in documents through the production process of early manuals in the early days. In the early stages, both text and graphics were manually created and reproduced on the same page after proportional scaling.

    2. From the reader's perspective, the combination of text and graphics is beneficial for understanding. Take product after-sales service as an example. When customers request part replacements, yet employ different part names from the manufacturers, the drawings can assist both customers and manufacturers in pinpointing the exact parts.

    3. Production specifications and quality criteria for document drawings. Engineering or research drawings are transformed into document drawings, ensuring the accuracy of document drawings while considering the confidentiality of the drawings. Drawings and text complement each other. Line graphs, being vector graphics, can be easily zoomed in and out on the web. Bitmap can balance clarity and file storage.

    4. Pictorial documents. Documents primarily composed of images with the text as secondary elements. This sharing mainly introduces the 3D rendering of pictorial documents.

    5. Dynamic documents (defined as videos). In the age of media, videos serve not only to entertain the public and promote products but also to demonstrate product disassembly and maintenance.

    Information Experience
    Where
    Workshop Room

  • Data quality is critical for the application of Artificial Intelligence (AI). High-quality data lays a foundation for AI to provide quality services, as the decisions and outputs of AI depend on the input data. Structured content, such as DITA, not only includes the text itself but also carries rich data information, providing unique value. In this presentation, Jingjun Long will discuss what constitutes high-quality structured content and how to convert existing content in formats like Word and PDF into high-quality structured content to enhance the quality of AI services.
    Content Development, Management, and Delivery
    Where
    Grand Ballroom C

  • Today, aftermarket Diagnostic Method Engineers/Service Technicians spend significant time and efforts in analysing and writing error code (Diagnostic Trouble Code/DTC) descriptions including Error Code Name, Enable Condition, Fault Symptom, Fault Condition and Diagnostic Help etc.

    In this topic, we will use ODX file (Open Diagnostic Exchange, which is a standardized file format used in various industries for the exchange of diagnostic data between different diagnostic tools and software applications) as the inputs, through the utilization of combined tools incl. R&D ODX, ChatGPT, CMS, Quality tool and appropriate Service & Diagnostics knowledge, we will talk about and demo a brand-specific approach & practice on how to significantly improve the error codes description production time, optimize the fault-tracing efficiency and the user experience from aftermarket diagnostics technicians' perspective.

    AI in Technical Communication
    Where
    Grand Ballroom A

  • This sharing primarily discusses how content designers can expand their influence and contribute to the revenue growth of the product. It approaches this from two perspectives: Product-Led Growth (PLG) and Sales-Led Growth (SLG), based on methodologies such as IBM Universal Experience, GTM research, and the Client Engagement Model. The goal is to generate content that aids in the success of the product.
    Information Experience
    Where
    Grand Ballroom A

  • Does the following sound familiar to you?

    Your team applies terminology lists, which do not (entirely) comply with the terminology lists of other teams in your company. Your company’s terminology is inconsistent for team colleagues and customers alike. All this leads to unnecessary confusion and miscommunication.

    Then let us take you with us on our terminology race!

    In this presentation, we, Porsche project lead Ira Rotzler and Kerstin Berns, managing partner of berns language consulting will share with you, why and now we started the Porsche terminology race, where we stand right now, and how we plan to cross the finishing line 😊!

    We will demonstrate to you how we unified a great number of very differently formatted terminology lists into one neat data set and how we cleaned up all that data. We will also share with you how we managed to lay the foundation for high-quality terminology management which is useful to the entire Porsche brand in all countries, worldwide! And of course, we will shed light on how we automated this process and which methodologies and tools where applied.

    In the end, we will talk about how the project team successfully created a reliable and useful database that benefits Porsche in various ways, e.g., by improving recognition of vehicle functions and their understandability throughout different customer touchpoints.

    Finally, we take a sneak peek into the international future of multilingual terminology work at Porsche as well as at the future usefulness of clean terminology for simply everything!

    Globalization and Localization
    Where
    Grand Ballroom B

  • This presentation will explore the transformation of database technology dissemination from the perspective of large models. Through the intelligence and learning capabilities of large models, we can discover new insights and trends. I will introduce application cases and advantages of large models in database technology dissemination and discuss how this can be leveraged to drive the development of database technology.

    1. Changes brought by the emergence of large models to database technology dissemination
    The impact of technological development on the workflow of technical dissemination. Iteration of the workflow

    2. Exploring the introduction of large models into database technology dissemination
    An introduction to exploring technical dissemination practices and workflow improvements using the OceanBase database as an example

    3. Comparative display of offline LLM results based on corpus optimization
    Online large model corpus testing

    4. Future directions and focuses of database technology dissemination

    AI in Technical Communication
    Where
    Grand Ballroom C

  • Simplified Technical English (STE) started in the aerospace industry, where it emerged as a solution to address language, communication, and documentation challenges. While it initially served the defence sector, STE’s inherent versatility and adaptability have made it remarkably relevant and applicable to various industries.

    This workshop explores the evolution of STE from an aerospace standard to its potential in revolutionising documentation practices in the software industry. By embracing STE, participants will gain insights into how this linguistic paradigm shift can help organisations across diverse sectors enhance clarity, efficiency, and comprehension in their software-related communication. The flexibility of Simplified Technical English allows for customisation to suit unique requirements. As the specification primarily involves additions to the dictionary, clients themselves often make customisations to cater to different projects within the organisation.

    International Standard
    Where
    Workshop Room

  • This sharing revolves around the application of documentation platform in a variety of business scenarios, including how to combine the documentation platforms with specific business scenarios and synergise the periphery to achieve the intelligent processing, efficient management and accurate service of the documentation, as well as how to satisfy users' needs through technology innovation and personalized service. This sharing will provide a forum for participants to understand the scenario-based application of documentation platforms, inspire their thinking and exchange experiences.
    Content Development, Management, and Delivery
    Where
    Grand Ballroom C

  • With the rapid development of AI technology, its application in the field of document writing for large organizations is becoming increasingly widespread. This sharing mainly introduces the application and practice of ZTE's AI technology in the field of document writing for large organizations, including content generation, format adjustment, semantic analysis, proofreading and error correction, etc. AI can automatically generate texts like document content and summaries, rapidly producing high-quality documents for release through specific delivery channels. It can also automatically adjust the format of the document, improving document readability and usability. Lastly, AI technology can automatically detect and correct grammatical errors, spelling mistakes, etc. in documents, thereby improving document quality.
    AI in Technical Communication
    Where
    Grand Ballroom A

  • Technical documentation content is one of the most valuable pieces of knowledge that are managed in most companies. A great limit for its consumption, for its exploitation is the technical manual itself.

    Even if some is still trying to move from PDF to HTML, we think that the next era will be direct human interaction with that content

    Ekrai is an example of a Personal Digital Expert: she is an expert and you can ask her any question related to any detail of your product, both for pre-sales of after sales and technical documentation needs.

    We will explain how we made it using latest Generative AI technologies and how it could be considered a “best practice” to be followed in many companies

    AI in Technical Communication
    Where
    Grand Ballroom B

  • Document-related tasks frequently entail a significant amount of physically strenuous clicking with the mouse. How can we employ diverse automation techniques to improve efficiency and liberate ourselves from monotonous repetitive tasks with low decision-making level?

    First, define objectives. While maintaining the same level of delivery quality, consider the following:
    - How can we reduce the frequency of mouse clicks?
    - How can we minimize the manual operations and decision-making that are prone to errors?
    - How can we shorten the time spent waiting for asynchronous information inputs?
    - How can we implement clear division of labor and collaboration rules with minimal communication costs?

    Considering the methods for automation to enhance efficiency, we have the following approaches:
    - Keyboard shortcuts, graphical user interface (GUI) quick buttons, (command line) command aliases
    - Regular expressions and functions in data tables
    - Macros and scripts
    - Workflow automation tools

    Next, analyze the workflow and identify inefficient processes.

    Finally, by integrating the automation techniques across various dimensions while considering constraints on manpower and budget, design a comprehensive solution to be tested, iterated upon, and implemented.

    This presentation will use the example of my toolchain (AsciiDoc + Git/GitLab + VS Code + Feishu) to illustrate efficiency improvement methods across different dimensions, particularly the utilization of API scripts to connect multiple tools and streamline automation processes.

    Content Development, Management, and Delivery
    Where
    Workshop Room

  • The wave of digitization is facilitating the transition of technical writing from traditional manuals to intelligent user support. The emergence of Large Language Models (LLMs) has marked a revolutionary shift: static content is transitioning into dynamic, interactive chatbots. This not only alters the presentation of technical information but also optimizes the ways users retrieve information and solve problems.

    The application of LLMs in technical writing competitions nationwide vividly demonstrates their potential in enhancing writing efficiency and content innovation. From planning and development to revision and delivery, LLMs span the entire document creation process, significantly improving the quality and efficiency of the entire writing workflow.

    The shift from manual content to conversational chatbots markedly enhances the user's interactive experience. The instant response and personalized assistance of chatbots make it possible for users to obtain information based on specific needs, which not only enhances user satisfaction but also brings new opportunities to professionals in technical writing.

    The use of LLMs in user support systems showcases their precision and efficiency in handling complex queries. Leveraging LLMs, we can provide a more interactive and customized user experience, whether the user prefers text, voice, or video interactions.

    In summary, the development of LLMs represents a significant leap in user assistance, transitioning from paper manuals to intelligent chatbots. This not only greatly improves the user experience but also brings revolutionary changes to the technical writing industry.

    AI in Technical Communication
    Where
    Grand Ballroom C

  • In this data analysis, we delved into the relationship between documents and user operational efficiency. We correlated product tracking with document reading to verify whether documentation improves user operational efficiency. Our analysis of a large amount of operational data has revealed something surprising, which will be detailed in the presentation.
    Information Experience
    Where
    Grand Ballroom A

  • May 24


  • I will be representing my team to take you through our journey on how we develop quality documentation that can reduce customer support load, and the recurrence of defects post-release.

    For any documentation, authors and subject matter experts work together to arrive at quality. I strongly believe that it is a shared responsibility for customer satisfaction.

    Our various quality initiatives in improving the process as well as Root Cause Analysis (RCA) in Tech Comms did not disappoint us and helped to improve process and reduce the recurrence of defects. We have been trying out RCA on documentation defects since 2014 in our team. This has helped fix many of the root causes of documentation defects and at the same time strengthened the foundation of the process. Here we share our experience of how we used RCA and related activities like Bugathon, to progressively enhance documentation quality along with process.

    Content Development, Management, and Delivery
    Where
    Grand Ballroom C

  • Product Led Growth (PLG) has become a favored product strategy in recent years, achieving widespread success in SaaS, B2B, and B2C enterprises. For content production team, it is crucial to combine Product Led Growth with your own strengths to create content that meets the needs of your product and promotes its growth.

    In this speech, I will explain PLG, discuss how it affects product content demand, analyze methods of formulating corresponding content strategies, and explore the development trend of the content team based on their capabilities. I hope that this speech will provide a clearer understanding of the new industry directions and offer insights into the transformation of content team.

    Content Marketing
    Where
    Grand Ballroom A

  • Being expected since a long time ago, the Machinery Regulation has published in autumn 2023. Starting 42 months later, the new law will conduct manufacturing and distributing of machinery within the EU for a long time. Labelled as a revision the new rules and regulations bring up in fact a different legal framework with a lot of challenges even for the technical writing. In particular, the digital format, which is now legalized for B2B machinery, requires a well thought through concept and strategy as some conditions must be fulfilled before the instructions for use can be published in an electronic format. The lecture will provide background information, address open issues, and give practical advice.  
    International Standard
    Where
    Grand Ballroom B

  • In the era of AI 2.0, the rise of large models like GPT is reshaping the AI developer community and experience, bringing unprecedented opportunities and challenges for B2D. In the face of this technological storm, as a B2D operator:

    ✅ Are you looking for precise content marketing strategies to capture developers' interest, seize their attention, and unleash their potential?

    ✅ Are you also thinking about questions like what are the characteristics of AI large model developers compared to traditional ones? What kind of decision-making journey do they go through in product selection? What are the gains, pains, and key considerations at each stage?

    ✅ Have you noticed that although AI model developers are generally not interested in marketing tactics, they unconsciously buy in certain marketing strategies. So, what is the magic of these strategies?

    ✅ Are you curious about how top AI model vendors attract and empower users through technical content and marketing? How they build and deepen trust through community activities and support services? And how they establish and expand ecosystems through product iteration and publicity?

    This talk, with the author's work regarding technical content/open source community/developer operation in 01.AI, a large model company, as an example, will analyze practical dilemmas, sort out thinking processes, explore problem solving ideas, and provide solutions, helping create high-quality content, strengthening marketing strategies, and expanding your network, so as to build a vibrant open-source AI developer community.

    AI in Technical Communication
    Where
    Grand Ballroom A

  • Our team conducted an analysis of our documentation development cycle and identified areas where AI could reduce manual labor. This led to a 30-35% reduction in time to production. In the proposed presentation, I will detail our process, the specific solutions implemented, and the measurable benefits realized. The focus will be on practical applications of AI in fields such as Software Documentation Development, UX Writing, and Customer Support. Central to the presentation is a user storyboard, delineating the stages of our documentation development life cycle, pinpointing where AI was applied, and quantifying the average time savings at each stage.
    AI in Technical Communication
    Where
    Grand Ballroom B

  • Most of Enterprise Knowledge is still stored in Documents (Ms word, Indesign, FrameMaker, PDF, PPT and so on)

    This is a big limit to get to the Generative AI world because it is clear that Enterprise Knowledge must be structured to avoid AI Hallucinations.

    In this workshop we will see how it is possible to move from unstructured miscellaneous documents to a super high quality structured knowledge base.

    We will learn concepts Knowledge Architecture

    We will learn concepts of Prompt Engineering

    We will see how a Structured Workflow is important to get to a high quality structured knowledge base

    At the end we will see how we can use this structured knowledge if we feed a RAG scenario

    AI in Technical Communication
    Where
    Workshop Room

  • Huawei Cloud's information experience team has implemented the Pangu model in the scenarios of both conversational Q&A and the sample automatic generation of API/SDK code. Such innovative application has been deployed on the Huawei Cloud official website, enhancing the overall information consumption experience. By leveraging the Pangu model, users can now acquire and interact with content in a different manner. It ensures accurate and real-time results with a focused and coherent reading experience, to help users complete tasks independently. Additionally, it automatically generates API/SDK code samples that meet the needs of diverse people, improving the quality and satisfaction of developer document.
    AI in Technical Communication
    Where
    Grand Ballroom B

  • As organizations increasingly adopt AI technologies, there is a growing recognition of its potential to enhance the efficiency and effectiveness of technical communication processes. AI-powered language models, chatbots, and natural language processing algorithms are revolutionizing the creation and dissemination of technical content. For example, the production of manuals, documentation, and instructional materials has been automated by generative AI tools, resulting in significant time savings and elevated content quality. In this talk, I will discuss major AI-driven revolutions in technical communication, such as user experience, content strategy, document design, science writing, and health and medical writing. By examining specific instances of AI implementation, I aim to provide a nuanced understanding of the profound changes reshaping these domains.

    I will also address the challenges and ethical considerations arising from the integration of AI in technical communication. As AI algorithms autonomously generate content, there is a need for scrutiny to ensure accuracy, clarity, and adherence to ethical standards. Moreover, the discussion will extend to the importance of maintaining equilibrium between automated and human elements in technical communication, emphasizing the collaborative potential embodied in AI-human partnerships, often referred to as the “human-in-the-loop” approach.

    In summary, this presentation invites attendees to engage in insightful discussions on navigating the evolving rhetorical situations of technical communication in the era of generative AI. By exploring both the advancements and ethical dimensions, participants will gain valuable insights into strategies for effectively adapting to the transformative impact of AI on technical communication practices.

    AI in Technical Communication
    Where
    Grand Ballroom A

  • With the growing emphasis on product content creation and management among small and medium-sized enterprises, there is a demand for an user-friendly and cost-effective document development platform. "Docs as Code" is a preferred choice for deploying a lightweight document development platform that unifies software and document development processes while significantly reducing management costs.

    As a startup providing end-to-end solutions in the field of chip verification, XEPIC offers a comprehensive range of seven product series that cover the demands of digital chip verification and provides effective verification solutions. Therefore, XEPIC is in pressing and intricate demand for technical document. Its document team has adopted the "Docs as Code" concept to establish a lightweight document development platform from the ground up, which combines open-source and self-developed tools. This platform effectively meets the company's requirements for bilingual (Chinese and English) publishing and multiple format (PDF and HTML) and style options for publishing. In this speech, the team will share their insights and experience gained from the practices, offering inspiration to professionals facing similar requirements.

    Content Development, Management, and Delivery
    Where
    Grand Ballroom C

  • This speech will unveil how document engineers serve as the bridge of team communication and catalysts for product innovation through effective communication with diverse roles within a team. We will explore the close collaboration of document engineers with departments such as R&D, Testing, Product Management, Agile Development, Human Resources, and Marketing, as well as their unique contributions in product internationalization, open-source projects, and user support.
    Content Development, Management, and Delivery
    Where
    Grand Ballroom A

  • This topic focus on the practical characteristics of enterprises and the MCU industry's application, taking the common pain points in technical document writing as the main starting point to highlight the significant advantages of DITA-based Information Writing. Through perspectives of "abolishing" and "establishing", it effectively demonstrates the significant improvements in efficiency and quality brought about by information-oriented writing in technical document development. This presentation will also exemplify the successful practices in MCU application ecology to further underscore the positive empowerment of the information-oriented writing approach in facilitating efficient and high-quality document development for enterprises.
    Information Experience
    Where
    Grand Ballroom C

  • Technology's aim is to innovate solutions that address human problems and enhance the quality of life. Psychology, meanwhile, provides insight into our human nature. Technology without psychology would be like a high-tech GPS system with no knowledge of the terrain, or a tailored meal prepared without considering the diner's allergies.

    Across various fields of technology, psychology is being integrated to achieve optimal results. Marketers employ psychological techniques such as the scarcity principle to encourage potential customers to click on links, sign up for trials, and convert to paying customers. UX designers use psychological principles like the principle of least effort to design user experiences that appeal to your users and prompt them to take the desired actions. Why aren't more technical writers doing same?

    In this talk, I'll explore ten psychological principles that technical writers can apply to help users have better content experience documentation. I'll cover principles like Fogg's Behavior Model, the Ambiguity Aversion Bias, the Law of Pragnanz, and much more. It's time to start writing documentation for people as they truly are, not as we wish they were or as we think they are?

    Software Documentation
    Where
    Grand Ballroom B

  • For a long time, the impact of technical documentation on companies has been underestimated probably due to a lack of direct business value and integration with other departments, as well as communication limitations. With the rise of AI technology, technical documentation faces new challenges. For example, AI automation can now replace manual labor in performing simple and standardized tasks. However, AI also presents many opportunities, such as increasing productivity, fostering innovation, and adding value. Therefore, technical writers must actively adapt and make good use of AI technology to continuously improve their professional capabilities. By using AI platforms to communicate traditional document content, companies can achieve significant growth in user traffic, attract high-quality customers, reduce costs, increase efficiency, and create greater value for the company, thereby increasing the value of the entire content team.

    This workshop will explore the convergence between traditional content and AI, and how to communicate traditional content using AI to optimize user experience. We will utilize the IBM AI Essentials Framework and tools to guide you through the process of developing strategies with AI as the medium. Together, we will work towards a new model of AI content co-design.

    AI in Technical Communication
    Where
    Workshop Room

  • The world of content marketing is undergoing a profound transformation driven by the rapid advancement of artificial intelligence (AI). As AI permeates the digital landscape, it empowers content marketers to craft compelling and culturally sensitive content that resonates with global audiences. Join renowned SEO and AI expert Chris Raulf as he unveils the groundbreaking impact of AI on global content marketing strategies. Discover how AI can elevate your global content marketing efforts to unprecedented heights, enabling you to reach new markets, engage diverse audiences, and achieve unparalleled success.
    Content Marketing
    Where
    Grand Ballroom B

  • How to manage different versions of content has long been a question that puzzled me since I worked in traditional industries. However, after entering the Internet industry, I discovered that there are avalible solutions, and they are not as complicated as one may believe. In my speech, I will share with you in a straightforward and comprehensible manner about how to utilize the three basic tools of technical documentation, i.e. writing markdown with VSCode, creating diagrams with plantUML, and managing content and version with Git based on some actual issues encountered in my works.
    Content Development, Management, and Delivery
    Where
    Grand Ballroom A

  • 1. A brief introduction to DITA and its features, including topic-based authoring, customization, reuse and filtering, as well as collaborative sharing.

    2. A concise overview of RISC-V, the next-generation computer instruction set architecture, and its domestic and international development today.

    3. Introducing the current state of products and documentation development under RISC-V architecture.

    4. Why is DITA the best partner for content development under the new instruction set srchitecture RISC-V?
    a. DITA's topic-based authoring V.S. the smooth transfer from IP to final devices in the lifecycle of IC products
    b. DITA's customization V.S. RISC-V's high level of customization and modularization
    c. DITA's reuse and filtering features V.S. the fragmented nature of the RISC-V and its associated products
    d. DITA's collaborative sharing V.S. RISC-V's diverse ecology characterized by vendor's leadership and simultaneous operation of various communities

    Content Development, Management, and Delivery
    Where
    Grand Ballroom C

  • Upon entering the workplace, how can I quickly meet the basic requirements of the job and embark on the path of professional growth? This is a question that every graduate and practitioner must faces. To transition from the ivory tower to the workplace, from a novice to a skilled worker, what psychological and professional preparations are needed? Based on the speaker's 20 years of experience in content communication and 8 years of collaboration with higher education institutions, this sharing aims to provide insights and reference suggestions for college teachers and students as well as newcomers to the workplace, to contribute to the rise of the next generation and the entire industry.
    Education and Career Development
    Where
    Grand Ballroom C

  • In the field of software development, the agile development approach based on DevOps has become quite common. However, in engineering practices, agile development still faces challenges from both business and technical aspects. For example, how to effectively evaluate User Story Points when business requirements are complex and diverse, how to integrate development and testing effectively to assess the balance between efficiency and quality, and how to adjust and continuously improve in the ever-changing process of agile development as it demands quick delivery of software with small and usable features. Since document development is closely linked with software development, agile document development poses challenges and requirements for individual document engineers as well as the entire documentation team. For individual document engineers, it is necessary to enhance their skills in various dimensions such as business understanding, technical expertise, and documentation skills. For instance, they need to effectively evaluate the documentation work for split subprojects, find ways to achieve penetration and coordination in the face of closely integrated research and development, and adapt the documents to ever-changing software iteration process. For the entire team, it is important to consider how to improve team management from aspects such as workflow, standards, and tools.
    Software Documentation
    Where
    Grand Ballroom B