tcworld China 2020 Program

Download the latest tcworld China 2020 Program in the PDF format.

  • Sept 10

    Online webinar

  • The success of technical communication products involves how the human mind perceives and processes information. The better technical communicators understand such mental activities, known as cognition, the more effectively they can design materials that meet the needs and expectations of different audiences within a nation and across the globe. This presentation introduces attendees to fundamental cognitive practices that affect how humans recognize, understand, and use different technical communication materials to achieve objectives. Attendees will learn how these cognitive factors can guide technical communication practices involving product development, content creation, user testing, and localization and translation. The objective of the talk is to provide technical communicators with the awareness needed to create content that meets the cognitive design expectations of various audiences.
    Content Design and Experience
    TC Trends and NextGen Content
    tcworld 2020 topics
    Where
    Online

  • Is topic-based writing the right thing for our documentation? And how do I start?" This presentation will help you to make a decision and will deal with the essential phases and questions when changing over. Do you need a new tool? How do you best deal with existing content? It is about project management and change management, but not about concrete work on topics or existing content.
    tcworld 2020 topics
    Technical Writing
    Where
    Online

  • In promoting digital transformation, going paperless in information sharing is being promoted. The roles of the documents which have been used heretofore have degenerated into being centered on being records, and the usage of fragmented information (microcontent in chunks) is continuing to increase as a communication tool. However, the comprehension levels of the information users which have been implemented via the expression techniques (technical communication) that are being utilized in documents, are not being validated as to whether or not they are being maintained also in these kinds of new information operations *1. Furthermore, the compatibility of business execution and information confirmation conduct, the actualizing of selecting information which is suitable for sites, the eliminating of the sense of being indispensably engrossed in occupational safety, and doing considering in regard to social ethics will be issues. Continuous texts and hybrid texts are different, and there is little empirical research which pertains to cognition in compound texts (microcontent displays conform with this). Because of this, the researching and implementing of communication techniques which contain implementation technologies and expression techniques are being sought.
    TC Trends and NextGen Content
    tcworld 2020 topics
    Where
    Online

  • The paradigm of information delivery is changing from “push” to “pull”. From now on, users will just ask for the right information, at the right place, at the right time and receive what they need, on the device of their choice. The iiBOT is the proof of concept how this works with iiRDS as information delivery standard. Michael will demonstrate how legacy documentation of a technical device was cut into convenient information pieces, tagged with iiRDS metadata by using AI and delivered to the backend of the iiBOT. With this done the user can start dynamic conversations about the product on the iiBOT. Attendees will learn about the advantage of using standards for information processes, about the underlying technologies, understand better how a chatbot works and take away learnings from the project which was run in partnership with German industry champion Endress + Hauser. If you want to add more dynamics to your documentation you should attend.
    Intelligent Information
    TC Trends and NextGen Content
    tcworld 2020 topics
    Where
    Online

  • Learn about Memsource robust solution and flagship features. Take a deeper look into AI - non-translatables, MTQE, and the state-of-the-art Memsource Translate technology. During the demonstration, you will learn the benefits for technical documentation and how streamingling of multilingual manual localization will save you time and resources. Hear how other companies have successfully implemented Memsource and improved their translation processes.
    Localization
    tcworld 2020 topics
    Where
    Online

  • Simplified Technical English (STE) has been in use for over 35 years, but only in the last decade are more and more companies worldwide adopting this global standard to help ensure that content is written in a clear and concise way. Having implemented STE over the past 18 years, and having trained over 3,000 technical authors worldwide, we will explain during this presentation what's involved in an implementation, the benefits and introduce an affordable way of adopting the standard and checker software.
    tcworld 2020 topics
    Technical Writing
    Where
    Online

  • Customer-facing content is often created by different departments of the enterprise, such as marketing, sales, customer support, etc. Each department creates, translates and delivers content in silos, which caused inconsistent content and affecting customer experiences. Enterprises need to establish a unified content supply chain, break internal process silos, and create customer-oriented content through more cooperation across departments. Deliver high-quality content at all stages, including customer acquisition, conversion and retention, and continuously interact with customers through personalized dynamic delivery. Convert customers to brand advocates and increase customer lifetime value (CLV).
    Content Management
    tcworld 2020 topics
    Where
    Online

  • Every technical writer faces that moment when they must defend the choices they made for the documents they’ve created for their company/client. It could be defending the structure of the document they have been asked to write. It could be even more basic – explaining WHY the writer thinks these documents are needed versus others. How do you win an argument with a PM? What steps should you take to prove that your way is the correct one?
    Content Design and Experience
    tcworld 2020 topics
    Technical Writing
    Where
    Online

  • Companies increasingly outsource their product development and services to reduce costs and focus on their core business. They also buy products from OEM companies (Original Equipment Manufacturers) to broaden the product portfolio that they can offer their customers. Collaborating with OEM companies allows them to develop customized products for their specific market needs. All these products have associated content (software, documentation) that was originally produced by the source (OEM) company and is now used by the customer company for their market. One or both parties may need to adapt or redo the content because of rebranding, customization, and quality requirements, for example. Implementing the required changes often comes with resource, language, legal, tool, cultural and time challenges. And since OEMs have dozens, if not hundreds, of business customers, their source content is under pressure to be re-useable by many external companies worldwide. Everyone is on a tight budget. Planning content for reuse by several other companies comes with many challenges. Reusing content from one or more third-party companies can also be challenging. Presentation Highlights: This presentation will discuss the challenges technical writers can face when working with content that is shared in the B2B environment. We’ll discuss the best practices to adopt on such topics as content quality, project management, legal issues, globalization, localization, tools, terminology management, and working with teams that are dispersed globally and across different companies and cultures. These best practices for developing and re-purposing content apply to both the original manufacturer of the product and the buyer of the product intended for reselling.
    Localization
    tcworld 2020 topics
    Technical Writing
    Where
    Online

  • The Corona pandemic showed us again how important medical products are to save lives. Since those products are often used in stressful situations, they need to be easy and intuitive to use. As part of the user interface of a medical product, also the information for use need to be written user friendly. Usability engineering can be the key for increasing user satisfaction and patient safety.
    Content Design and Experience
    tcworld 2020 topics
    Technical Writing
    Where
    Online

  • The webinar covers the following: What is gamification and what are the basic principles of gamifying day-to-day work activities. What happens in our brains when we acquire new knowledge and when we have fun, and how to motivate both end-users and development/writing teams to learn through play. How to apply the basic principles of gamification to technical writing, and to the training of technical writers and other tech professionals. A quick and playful practical example.
    Content Design and Experience
    tcworld 2020 topics
    Technical Writing
    Where
    Online

  • Sept 11

    Onsite conference

  • Technical communication is developing fast in China in the last decade, however, it is still only a job title, not a profession or a discipline yet.  In contrast, technical communication has been a recognized profession and a discipline in the US.  In this presentation, we intend to provide an overview on the current state of the technical communication industry and technical communication education in China and the US based on several reports conducted by a number of organizations in China and the US in addition to our observation of and visits to companies in China.  As graduates of technical communication programs in the US and now professors and director of technical communication programs, we not only introduce the common program and curriculum designs in technical communication, but also the best practices in preparing the next generations of leaders in technical communication through such initiatives as advisory board, internship, practicum, portfolio, client-based projects, community partnership, etc. We highlight what we can learn from each other.
    TC Career Development and Education
    tcworld 2020 topics
    Where
    Room 2

  • In this workshop, IBM content designers will introduce a new form of content creation, namely storytelling and content visualization, to present the technical value of products and to improve the effectiveness of technical communication. The workshop shows how IBM content designers create content with IBM Design Thinking. It encourages participants to tell a wonderful story which highlights the business value of a certain product with creativity and insights into audience. The presentation also includes a theoretical explanation of IBM Design Thinking and content marketing case study.
    Content Design and Experience
    tcworld 2020 topics
    Where
    Room 3

  • Content development of a Chinese University website in English (CUWE): presentation issues including interface design fall outside of the scope of the CUWE project, and thus are discussed here. Both students and senior tech-writers and translators are involved in this project. Content Development Pyramid (CDP): The five tiers in the CDP address 1) audience and purpose; 2) user needs; 3) information architecture; 4) structured authoring and 5) language respectively. They do not follow a strict linear order in practice; instead, they interact with each other and may subject to change with the development of the project. User needs analysis: Both online surveys and face-to-face questionnaires are administered to international students, including those already registered at the university and the potential ones. The research findings help decide what landing pages are to be included in CUWE. Competitor analysis: Websites of twenty universities worldwide mainly based in the UK and USA are explored in depth to determine what information is to be included from the perspective of international students. Structured content:Landing pages include categories of About, Admissions, Campus life, Research in addition to News and Events. Under each category, a series of topics are explored, part of which may be reused for other pages, including the cover page. Translation: Here translation goes beyond translation in the literal sense. Rewriting is done at times from the English perspective to ensure smooth communication of messages. In addition, content in paragraphs is restructured in English for the sake of good user experience.
    Localization
    TC Career Development and Education
    tcworld 2020 topics
    Where
    Room 2

  • The cost of creating content is huge. However, according to research, up to 80% of the content sits unused. Duplication, archaic processes, isolated repositories, poor content distribution and lack of governance contribute to content sitting idle. Employees, partners and customers are struggling to gain access to the right, approved version of the content they need. A corporate intelligent content platform acts as a single source of truth, bridging all silos and centralizing corporate knowledge. Employee effectiveness can be enhanced through collaboration, customer experiences can be increased through dynamic content delivery and efficient self-service.
    Content Management
    Intelligent Information
    TC Trends and NextGen Content
    tcworld 2020 topics
    Where
    Room 1

  • In the time of COVID-19 pandemic, risk communication becomes extremely exigent as the world needs real-time exchange of critical information between experts and people facing health related issues (WHO). Since people are facing threats to their health, economic and social well-being, they need to take immediate actions to protect themselves and their loved one. Therefore, the ultimate purpose of risk communication is to help people at risk to "take informed decisions. " (WHO)

    Risk communications actually pervade our everyday lives. Public service announcements educate us about early signs of a stroke. Cars beep at the drivers to fasten the safety belt. Cigarette packs warn customers of the hazards of using this product.

    As technical communicators, we are the mediator between technology and end users. Users who are unaware of potential threats and dangers brought about by technologies need our crystal clear content of risk communication. However, are we prepared for communicating to end users a riskier future of various kinds of new technologies?

    In this workshop, we will take a progressive approach by (1) extending the definition of risk communication to all sorts of communication that enable readers/users to take informed decisions, and (2) adopt a novel method named "design fiction" to hypothesize, envision and contextualize communication problems that may happen.

    What this workshop offers....

    This workshop experiments with the speculative design method “design fiction”, aiming to invite participants, who are technical communicators, to engage with the future scenarios where emerging technologies are used. In the workshop, participants will learn to develop fictional use scenarios where a new technological device is used, and analyze the potential risks it might bring. Furthermore, participants need to communicate risks to the targeted users in the most appropriate manners.

    Through the playful and speculative tasks, we wish to call for awareness of risks and negative influences that new technology might have on end users, and expand the roles of technical communicators in contributing to creating a safe technological future.
    Academics
    Content Design and Experience
    tcworld 2020 topics
    Where
    Room 3

  • In recent years, technical communication teaching has developed rapidly in Chinese universities, and according to a survey conducted by Gao Zhijun's team of teachers at Peking University, there are nearly 30 universities in China that offer technical communication courses. The main contradiction facing technical communication teaching in Chinese universities is what to teach? How? Who will teach it? The focus is on building China's core competency framework system for technical communication and, on this basis, developing a corresponding practical teaching system. The current embarrassing situation is the general lack of supporting teaching materials, the lack of qualified teachers, and the lack of a more uniformly recognized teaching system. In terms of the use of teaching materials, there are basically two situations: the first one borrows from the existing technical communication teaching materials in Europe and the United States, with the disadvantage of lacking chapters on China's compliance; the second one is organized by instructors based on their own experience, with the disadvantage of lacking systematization. In summary, one of the more feasible solutions for technical communication teaching in Chinese universities to cope with the current difficulties is to build a library of technical communication teaching cases. In this way, the core concepts, ideas, and practices of technical communication can be integrated into concrete cases, and students can put into practice what they have learned, avoiding the impression that it is boring and useless. Translated with www.DeepL.com/Translator (free version)
    TC Career Development and Education
    tcworld 2020 topics
    Where
    Room 2

  • Once you find marcomm content, another category of content existing in enterprises, you will realize that we need a larger term than “TC” to cover all the communications in a typical enterprise. Beading her presentation with real cases and personal stories at work, the speaker will share her reflection of the enterprise content empowerment and the challenges and opportunities for career development.
    Content Strategy
    tcworld 2020 topics
    Where
    Room 1

  • In the Internet era, changes of information touchpoints affect information content, form, and functions. Accordingly, information value measurement has been transformed from traditional satisfaction survey to metrics-based data analysis measurement, which is more persuasive and provides guidance for information quality improvement. Based on the preceding changes, this document describes the information value measurement based on touchpoints and the in-progress exploration solutions in Internet scenarios, and takes an insight into the long-term development.
    Content Design and Experience
    Content Strategy
    tcworld 2020 topics
    Where
    Room 1

  • Technical communicators should be able to do more than just writing. If we get a chance to present our documentation deliverables to others face-to-face, how can we leave a lasting impression on the audience? A good presentation makes your audience interested firstly in you and then the ideas and the products that you’re selling. While written documentation is characterized by being accurate, complete, and consistent—a euphemism, to some extent, for being boring—verbal presentations, whether on technical content or more general topics, should be engaging, fun, and unique. There are already way too many tips on how to write good documentation, but when it comes to verbally presenting the content, what are the few treasured secrets that, once unlocked, can make yours stand out from the crowd?
    TC Career Development and Education
    tcworld 2020 topics
    Where
    Room 2

  • Digital content keeps growing and becomes more and more important in products’ lifecycle. From marketing to training, from purchase to adoption, from sales to support, digital content is everywhere. As a content provider, how do you measure your content performance? Does your content act as you expect? Does it influence product sales? Which content type is most popular? This workshop will guide you through digital content analysis to help you understand users’ preferences on digital content, well-performed content patterns, and how content affects your products. Now it’s the time to rethink on your digital content values and thus your content strategy.
    Content Strategy
    tcworld 2020 topics
    Where
    Room 3

  • The talk will cover a brief introduction of Alibaba Cloud, Alibaba cloud's software globalization status, the technology and tools used, etc. The talk will also look into the future of globalization development.
    Localization
    tcworld 2020 topics
    Where
    Room 2

  • Agora's Real-Time Communication SDK supports more than eight platforms and multiple programming languages. The doc team at Agora documents the APIs in both Chinese and English. As the code grows, the challenge to keep up with the dev team and deliver doc continuously is mounting. One year ago, the team stopped writing APIs manually and adopted the Docs as Code approach which has become trendy in the API industry. This speech will focus on the main benefits of Docs and Code, the selection of doc generation tools, the content migration process, and some lessons learned that can help small and medium-sized enterprises (SMEs) avoid the constant switch of CMS.
    tcworld 2020 topics
    Technical Writing
    Where
    Room 1

  • PCA (People-Centric Approach) consists of three building blocks - People, Personality and Purpose. We build software for our real customers. They have their own goals which have to be accomplished within deadlines. We should take their goals as our goals. This is especially important to the cloud companies since their customers could easily switch vendors with less time and effort nowadays compared to the old days. And not like the business run by the traditional companies, the cloud companies should be accountable for everything even after delivery. So it’s important that our customers and the users in the line of business are able to use our products effectively and actually like using our products. User experience and efficiency are more important than ever, especially if we want to retain our customers. Users are now our number one priority.
    Localization
    tcworld 2020 topics
    Where
    Room 2

  • Documentation is part of product development, and the development is only complete when the documentation is delivered clearly. But many developers don't like and don't know how to write technical documentation, so a detailed, easy-to-use documentation style guide is important. In the English-speaking world, companies like Google, Microsoft, and IBM have their own documentation style guides. Some Chinese companies also establish their documentation style specifications, but overall they are not satisfactory, some too simple and some not very applicable. In this speech, I will introduce the Chinese technical documentation style guide used by PingCAP, as well as my considerations and research in writing this guide, such as the current development of the Chinese technical documentation style guide in the Chinese Internet industry, the comparison of Chinese and English documentation styles, etc. The goals of this speech include: - Provides a reference in document writing styles and style guide making for technical writers who need to build document systems from 0 to 1. - Provides a reference in Chinese document styles for those who localize documents for international projects.
    tcworld 2020 topics
    Technical Writing
    Where
    Room 1

  • Complete the transformation from traditional writing to structured writing and content management, including experience summaries in preliminary research, planning, technology selection, development, testing, deployment, and training.
    Content Management
    Technical Writing
    Where
    Room 3

  • The explosive growth of Internet application and cloud computing technology, brings a set of challenges on content development and management for large companies. How to make technical writing easier while keeping efficiency? How to exploit the value of content and improve user experience by using artificial intelligence technology and user feedback? How to adapt the new agile content development model from the traditional content development process? Today, documentation is not just about helping users understand and use products, it can also be a point of contact with potential customers. This presentation will summarize best practices for agile documentation development as applied at Alibaba Cloud.
    Content Management
    tcworld 2020 topics
    Where
    Room 1

  • Technical writers and translators have their own job duties and they work on different nodes on the entire content delivery process. However, both positions focus on local user experience and language data intelligence. Content products, either written or translated even in multi languages, should meet target users’ needs both linguistically and culturally though they may differ in content strategy, style guide, locale, compliance, and typesetting. From the perspective of knowledge management, writers and translators use approved terms, common building blocks (CBB) and templates. Classical methodologies such as 3E principles, information mapping, controlled language and pyramid principle are useful to both writing and translating. Writers and translators with richer experiences and more practices in these methodologies usually get better performance and results. Writer team and translator team, either at the same department or from two separate departments, make joint efforts for the same vison and mission: content delivery. Writers and translators are both consumers and contributors to key information elements (KIE) and language data recipe (LDR). Language data applications are emerging such as smart writing based on controlled language, writing for MT, language data evaluation and estimation.
    Intelligent Information
    Localization
    tcworld 2020 topics
    Where
    Room 2

  • Currently with the rising of Internet , the communication of information has been an explosive growth. Overseas companies, Chinese enterprises going international and so on all need information communication. When they spread some information from one country to another by means of multimedia, whether the information can be effectively conveyed becomes an important goal. Multimedia localization is a very professional and complex work, it has both technical and artistic.This presentation is from the practice of multimedia localization work, focus on local users, from a professional perspective to tell you how multimedia localization is to achieve effective communication of information.
    Localization
    tcworld 2020 topics
    Where
    Room 2

  • In domestic enterprises, there are few technical writer postsitions, and there are fewer documentation departments. The key problem is that the value of technical documentation is not obvious enough. As the value of products shifts from hardware to software and software to ecology, the value of technical documentation moves from meeting product entry thresholds, reducing product engineering costs, to building low entry thresholds for users and providing low-cost technical support. This article summarizes the methods of mining the value and explicit display of documentation in the process of software product development.
    Content Management
    TC Trends and NextGen Content
    tcworld 2020 topics
    Where
    Room 1

  • Bosch has developed new training methods through the use of augmented reality, its makes the information clear at a glance.All relevant information closed on the actual object are directly presented in your field of vision. All information will be attached to the correct position of the actual object, greatly improving the knowledge transfer and efficiency in training. The augmented reality information that are closely related to the actual object and the Internet-based transmission method can reduce the training cost and realize the combination of physical and virtual training.
    TC Trends and NextGen Content
    tcworld 2020 topics
    Where
    Room 2

  • This presentation advocates direct customer engagement for technical communicators who are sitting behind and writing documentation on the help portal. With the same need as other roles, technical communicators must get what customers really need; but different from other roles, technical communicators can be innovative and can leverage data collecting tools and collect feedback from customers in their own way. The importance and necessity of doing customer interaction is simple and direct - to enhance documentation (as part of a product) quality and reduce support cost for the company. The customer interaction topic is still new in the technical communication area. The presentation reveals some test methods that SAP LoB Finance has been implementing in recent years, along with some statistics to show how effective the methods are and what follow-up actions the user assistance developers take to improve documentation based on customers’ needs. Hope these methods can give some insights to technical communicators of other companies and help shape an effective way of customer interaction that meets their business requirements.
    TC Trends and NextGen Content
    tcworld 2020 topics
    Where
    Room 1