tcworld China 2021 Program

  • Sep 16


  • Because docs are used by so many groups within an organization (training, support, solutions engineers, marketing, and more), documentation should be a central part of an organization's content strategy. However, reuse of documentation content across these groups can be problematic. Additionally, marketing groups can misinterpret the type of content that actually builds relationships with users. In this presentation, I'll present an alternative model for single source publishing. Instead of duplicating content into different output channels, I argue that pointing users to a single source might work better. This model relies on increased visibility within an organization, primarily from tech comm groups marketing their docs to the stakeholders and teams around them. Promoting updates about documentation through monthly doc reports, which are then sent out to all relevant groups, can increase your team's visibility and use of docs within your company.
    Content Strategy/Experience/Marketing
    Where
    Main Room

  • Interpret quality from three dimensions of technical document content quality, dissemination quality and service quality, and build technical document data quality management system, including quality business structure, business system and support system, etc.. Output the data quality evaluation model, explore the key indicators and baseline values of each dimension, as well as the rank and weight values of indicators, and analyze the achievement of quality indicators in terms of organization, responsibility, rules, process, technology, and review, etc.
    Intelligent Information
    Technical Writing
    Where
    Main Room

  • (1)Customer needs: need a set of documents across dozens of products; need to present the product support granularity and management approach as a whole to the customer; need to cover from methodology to practice, and through all stages of user use, involving the user decision makers, managers, performers and users of the four roles, and each role on the documentation system requirements are different; need to provide the fastest entry and shortest path to users; (2) Document status: AliCloud is currently based on the "product line" document organization and architecture model, the documents of each product line are well-structured and logically self-consistent, but the scattered information lacks a through business line for users. The essence of this problem is not whether Ali cloud documentation is good or not, in fact, the breadth and depth of Ali cloud single product documentation is recognized by customers, but a significant part of people do not stand in the customer perspective, from the solution and role dimensions to see the problem; (3) the attempted solution: build a scenario-based document system with “a large-scale” solution as the main line, user role as the center, and atomic documents (i.e., a single basic document) as the smallest granularity. For users, basic documents and scenario-based document system are like the relationship between building blocks and a small wooden house. What we need to do is to make good use of these "building blocks", and through various splitting, arranging, and combining, create a "cabin" that is both practical (solving user problems) and high value (users want to see).
    Content Design and Experience
    Content Management
    Content Strategy/Experience/Marketing
    Where
    Innovation Room

  • As one of the oldest and most powerful forms of trans-media, storytelling serves as an effective way to understand the world, disseminate information, and translate experiences into knowledge that can be shared and passed on. Research shows that storytelling is more likely to be remembered than the presentation of facts (Widrich, 2012). In the new media age, nonlinear storytelling has become a new literacy skill, reflected in the understanding and use of electronic texts (e.g., web pages, apps, videos, etc.). Although we are all storytellers, many of us do not recognize this. Discussion and research on storytelling in the Chinese TC community is rare while in North America, concepts such as technical storytelling, digital narrative, and narrative design have been widely used in web design, user research, content strategy, UX design, UI design, and prototyping. This workshop will guide the audience to integrate narrative into typical areas of technical communication through theory and examples, and inspire the audience to think about how to better implement user-centered design.
    Academics
    Where
    Workshop Room

  • In recent years, open-source software has been in full swing as the world's major technology giants have joined the race. Unlike traditional industries, open-source products bring unprecedented innovation and challenges to the technical communication industry because of their agile iteration speed, frequent technology updates, and asynchronous communication. Currently, the Internet industry has entered the era of "content is king". In order to make the open-source products have a long life, how to build the open-source community content operation strategy from scratch? In order to make the open-source products stand out from the competition, how to dynamically adjust the content operation strategy? In order to enhance the competitiveness of open-source products, how to create differentiated content? The presentation takes Apache Pulsar, a top-tier open source project, as an example to analyze the content operation practices of open source communities.
    Content Design and Experience
    Content Management
    Where
    Innovation Room

  • Interest is changing from writing technology that correctly conveys the content and usage of products and services to writing technology that enhances the experience value of users. In particular, US internet companies will focus on UX writing. In the Japanese manufacturing industry, some companies are using UX writing to connect with users. Introducing trends in UX writing in Japan.
    Content Strategy/Experience/Marketing
    Technical Writing
    Where
    International Room

  • ' a huge amount of stock product documents, information and cases, with useful information being overwhelmed. the information carrying channels are not uniform, the channels are complex and not easy to remember Delivery access dimension is single, and does not support multi-dimensional navigation by scenarios, characteristics, roles, skills, etc.. Information is mainly concentrated in delivery documents, and implicit knowledge such as personnel experience cases and abilities cannot be accessed. The above are the problems faced by traditional documents and communities. Based on Huawei's practice, this topic starts from designing DEMO and completes practical exercises through status quo investigation, architecture implementation, content classification, topic aggregation, knowledge mapping and user operation to help you build a knowledge portal suitable for your own products.
    Content Design and Experience
    Information Development/Content Delivery
    TC Trends and NextGen Content
    Where
    Innovation Room

  • Co-presenters: Tiffany Li and Erin Zhang :The formulation of Content Strategy is crucial for products: Are you still confused about what content strategy is? Do you have an evidence-based, rule-based process for content strategy development? Two content strategists from IBM will bring you the answers to your questions. We will start with an example of content strategy development, introduce the application of Enterprise Design Thinking in content strategy development, and introduce a workshop to guide participants to develop a content strategy framework for a new product. The workshop will provide participants with hands-on guidance on developing a content strategy framework for a new product. The participants will be engaged in the process of content strategy development through theory, examples, and practice.
    Content Design and Experience
    Content Strategy
    Where
    Workshop Room

  • For a To B software company, to build a good B-side software product, it usually needs to face the dual challenges from business and technology.At the business level, B-side software needs to face enterprise-level business scale, various user groups from various industries and complex business scenarios.At the technical level, the entire development life cycle of B-side software shows that abstract functional design logic is difficult, and there is high technical threshold for product development, high requirements for product development process management, and high technical threshold for implementation and operation and maintenance, all of which are daily problems faced by a To B software company.Since technical documentation development is closely linked with software product development, developing technical documentation for B-side software products poses new challenges and requirements for individual documentation engineers and even the entire documentation team. For individual documentation engineers, they need to improve themselves in business, technical and documentation skills, such as whether they understand the user's business background, whether they understand the product function principle, whether they can accurately convey the product information, and whether they can effectively solve the pain points that users care about. For the whole documentation team, we need to think about how to improve the team management from the dimensions of workflow, specification and tools.
    Information Development/Content Delivery
    Managing TC
    Where
    Main Room

  • The content of this presentation continues what I have shared at TC World China 2019, where I shared our team's appeal for user task-oriented improvements to documentation content. After that sharing, many of my technical writing peers from inside and outside of SAP expressed the desire to make similar improvements to their own documentation, but at the same time they raised some challenges that prevented them from starting their projects. For example, how to determine whether a document needs content quality reform; if so, how to do it and whether there is any reference or writing specification; and what kind of before-and-after comparison can show that the quality of the document content has really been improved after the improvement. To answer these questions, our team (SAP SuccessFactors User Assistance) started another project at the beginning of this year to develop a strategy for document content quality reform and to provide documentation engineers with tools and support for content quality assessment and improvement. In this presentation, we will demonstrate these support tools that include document quality assessment questionnaires, scoring sheets, content improvement reference information, and project management tools, and present our initial thoughts on the design of these tools and the first round of feedback collected within SAP. All practitioners of technical writing share a common goal: to provide a high-quality information experience for our target audience. With this common vision in mind, I hope this sharing will raise awareness and inspire technical writing practitioners about content quality strategies and measurement. This time there will be two speakers: Dingling Liu and Shihui Chen
    Content Design and Experience
    Technical Writing
    Where
    Main Room

  • Today, content is no longer confined to finalised texts and books, but increasingly content such as websites, app copy and game interfaces need to be constantly updated. The traditional waterfall process of localising content has left development and localisation teams split and out of sync. Continuous localisation solutions allow development and localisation teams to work in the same sprint, reducing the tedious process of reviewing content over and over again, shortening the time to global market and providing a better user experience.
    Globalization and Localization
    Where
    Innovation Room

  • If you present your product to the world with confusing and unrelatable dummy content, it's very difficult for people see it's true potential. Ready to change the way your product is conceived, developed, tested, documented, marketed, and sold while also reflecting the diversity of your audience so that everyone feels seen and can resonate with your solution? Thoughtful content changes everything. Learn how the team at K15t worked together to stop unrelatable product examples and moved toward connecting with our audience through the power of thoughtful and inclusive demo content.
    Content Strategy/Experience/Marketing
    Where
    International Room

  • Through the analysis of peer product interface text design best practices, and combined with some cases encountered in the usual work, to summarize and share text design methods in the product interface.
    Information Development/Content Delivery
    Where
    Main Room

  • With the continuous improvement of global network speed, the era of video marketing in multimedia marketing has arrived. Let's look at some simple numbers: more than 8 billion videos are recorded and streamed every day by people on YouTube and Facebook. In these videos, insertion or placement has become the norm, and video has undoubtedly become a vehicle for content marketing. It is not easy for many overseas enterprises to succeed in overseas video marketing. The pain point is not only the problem of how to create video content, but more importantly, the lack of thinking framework for the research of overseas video marketing. As a result, the video advertisement seems to be lofty and fashionable, but the audience's feeling is: this is not my dish. This sharing will start from the thinking framework of video marketing, and analyze the common core of video marketing from the perspective of internationalization and localization, as well as how to adjust marketing strategies according to local conditions according to the market differences in different regions and so on.
    Content Strategy/Experience/Marketing
    Globalization and Localization
    Where
    Innovation Room

  • You know your “product” / “service” well, but how to sell the idea to your target user, and how to internalize the product message across your sales and solution teams? What are the different aspects to prepare to enable your product to go to market?
    Content Strategy/Experience/Marketing
    Where
    Main Room

  • What impact does the broader context of agile product development have on document development? How is document quality guaranteed under rapid iteration? How to achieve "1+1>2" through multi-post co-creation...... This presentation will answer many questions about enterprise document capacity building. The main contents of the speech include: 1. The necessity of multi-position co-creation brought by agile development 2. 3. Practice: (1) document development post transformation (2) cloud resources (3) cloud training (4). Achievements and Gains
    Information Development/Content Delivery
    Where
    Innovation Room

  • Sep 17


  • From traditional writing to structured writing: We got a light taste of the efficiency and quality improvement of structured writing for content development in just over a year. Afterwards, we realized that these improvements were just an appetizer, because with continued in-depth use, we saw more possibilities and more beautiful landscapes from afar. Structured writing brought us much more than just a switch in development tools/methods; it created opportunities to go deeper into the company's data development business and see the value of the data business higher and further. This topic will briefly describe what we have gained in the short term after switching to structured writing mode, and what gaps we have identified and what thinking and actions we have taken in the further use of it in the context of our business.
    Technical Writing
    Where
    Innovation Room

  • The socio-technological landscape of work has been radically and permanently changed by the ever-increasing commercial use of artificial intelligence (AI) tools. Predicted to put 30-47% of jobs in the U.S. and about 70% of jobs in China at high risk of being replaced, AI technologies enjoy many advantages over human labor – large scalability, computation capacity, and strong ability to detect trends (Frey & Osborne, 2013; Bostrom, 2014; ). The ongoing COVID-19 outbreak only exacerbates such disruption with accelerating automation, increasing unemployment rates, involution, and business shutdown. Artificial intelligence (AI) has profoundly changed how labor market information can be generated at the macro-level to help shape educational programs and workforce policies. Drawing on academic and trade literature, government publications, white papers, and technical reports, this talk introduces the Occupational Information Network (O*NET), a traditional labor market information tool sponsored by the U.S. Department of Labor, as well as two RT LMI service providers, Economic Modeling (Emsi) and Burning Glass before exploring ethical concerns and implications surrounding the use of RT LMI. It explores how state-of-the-art tools use AI to examine labor market trends and how such findings are presented to customers as paid or free service. The presenter will focus on analytics provided by RT LMI technologies about technical communication as a field to answer a few critical descriptive and predictive questions about technical communication in the U.S.: What skills are needed in the industry? What qualifications are required by the field? How are candidates with different credentials compensated? How much growth can technical communication have in the next ten years? How likely will technical communication work be automated? It will end with a brief discussion about possible ways for universities and researchers to collaboratively build their own limited-scale labor market analytics to help provide research-informed insights.
    Intelligent Information
    TC Trends and NextGen Content
    Where
    International Room

  • Everything is now a story and the Content strategy of an organization must consider the product experience and include technology for information development, content management and audience engagement for an enhanced client experience. It is important to understand the concept of brand that is based on the feelings or perception of a consumer or persona and build a content strategy around it to tie the experiences with product or services that the content strategy calls for. As a content strategist or technical communicator, the first imperative is to build and deliver content to empower customers in an engaging way, where, when and how the audience wants it. It is equally important to it identify content or information gap that can be bridged by using technology like AI enabled Bots, micro-content and micro-learning addressing the various information needs of targeted audience for creating a legendary content experience. Above all, reconsidering the content development options and technology available in the industry to establish deeper connections of content with the audience to tell them important stories that will build a successful relationship with them.
    Content Design and Experience
    Content Management
    Content Strategy
    Content Strategy/Experience/Marketing
    Technical Writing
    Where
    International Room

  • With the rapid advancement of technology, multimedia has become an important vehicle in the content production process. However, the conversion of processes such as dictation, spooling, translation and pressing makes multimedia localisation very inefficient. EC Innovations introduces a variety of artificial intelligence and multimedia production technologies that enable the entire process to be linked together while improving the efficiency of each process. This shortens the delivery time and improves the overall efficiency of multimedia localisation, while optimising the quality of multimedia localisation thanks to a WYSIWYG interface.
    Globalization and Localization
    Where
    Main Room

  • 1.Responding to the current situation of a wide range of product types and short time-to-market, and realizing the successful application experience of intelligent delivery of Hisense product usage information - R & D after-sales integration; 2.Giving full play to the advantages of the system's secondary development capabilities. The content management system automatically generates the highly interactive HTML5 APP playbook and the HTML5 Emanual for TV to improve the ultimate user experience; 3.To ensure the successful implementation of the project, how the manual development department coordinates with the R&D department and the system developer with practical experience; 4.Successful experience in achieving multilingual translation and publication in 70 languages.
    Information Development/Content Delivery
    Technical Writing
    Where
    Workshop Room

  • Currently, both language service providers and translation teams within enterprises, localization teams, and even English documentation teams are still primarily translators when it comes to outputting content that is not in their native language. However, companies often require foreign language talent for more than just translation. At the same time, foreign language talents who are interested in content development in the technical field are increasingly not expected to be limited to translation itself. Faced with such requirements of both enterprises and individuals for translations that "exceed expectations", it seems that native foreign language writing can strike a balance between the two. So, what is the current status of native foreign writing in China? What are the future trends? This presentation will take a look at it.
    Information Development/Content Delivery
    Localization
    Technical Writing
    Where
    Innovation Room

  • With this webinar, we are pleased to announce the release of the e-learning course to train technical writers and subject matter experts on the use of Simplified Technical English (STE), the global standard for writing clear and concise content. Most of the world’s leading companies have accelerated their digital transformation efforts during the pandemic—efforts that are not slowing down. Content plays a key role in digitalization, as it has an important impact on the customer experience, where good quality content will help grow and create new business and service models and ensure safe product use. Because of this key role, it is important that global writing teams learn how to write content that is accurate, clear, aligned, and easy to find by their customers. Through STE companies can maximize the value of their enterprise content, whether this is for technical documentation, marketing, or support. Technical writers will be able to further improve their skills and show industry credibility through an e-learning course, which one could do at any time and from any location.
    Information Development/Content Delivery
    Where
    International Room

  • The presentation will explain the three key functions of a structured content management system and, through case studies, briefly describe how companies can use the system to achieve cost reductions and efficiencies in content omnichannel.
    Globalization and Localization
    Information Development/Content Delivery
    Where
    Main Room

  • Technical communication is, by convention, largely meant for production of technical documents, e.g. user manuals. This accounts for the reason why “I am the person who writes user manuals” has become a highly easy-to-understand way of explaining the professional title of a TCer. While it is indeed true that composition of such technical documents as user manuals plays an essential part of TC, its potential in communication goes far beyond that. In fact, TC finds its broader applications in marketing scenarios, an emerging trend in the marketplace. In this context, it becomes imperative for university teachers to tailor their TC teaching to market needs. In the current presentation, the speakers will demonstrate through a case study how students, esp. language students, can be better prepared for producing marketing package as an extension of TC approach. It will be shown that students learned the basic tenets of TC in a more efficient manner by doing a TC project of Reshaping a Shanghai Old Brand under the guidance of a professional TCer along with the teacher of the course, on the one hand. On the other hand, language students turned more creative in presenting marketing materials both in language and in the presentation of their ending marketing projects. In addition, skills like market research and analysis, marketing plan and agile project management as well as team work needed for this project is applicable to other TC tasks, making them ready for a TC profession in the future.
    Content Strategy/Experience/Marketing
    Where
    Main Room

  • A big issue for any physical goods producer is the knowledge transfer and knowledge retention of his employees. What they know, the way they work, the options they manage are "saved" in their mind. If you have a good production machine but you don't have the people to make it productive, the investment is not convenient. Many ideas and concepts of the technical documentation world can be used for Knowledge Transfer and Knowledge Retention projects. Even for roll-out activities, for companies that have to move or extend the production facilities from one country to another, managing the knowledge transfer is a big issue. We will see a few examples of techniques and methods.
    Managing TC
    Where
    International Room

  • With the deepening of digital transformation in all walks of life, in the enterprise product market, users no longer stick to the traditional sales model, began to embrace a variety of ways to adapt to the new forms of content consumption. As a result, users' demand for digital content and self-service usage scenarios have increased dramatically. How to effectively interact with users through digital methods in the post-epidemic era and how to systematically create content touch points and interactive framework of products have become new issues that technical communication practitioners must think about. In this workshop, content designers from IBM will introduce the Digital Engagement Framework, and share with industry peers the systematic new model of user interaction in the Digital age through theoretical elaboration, case analysis and brainstorming.
    Content Strategy
    Where
    Workshop Room

  • With the deepening of digital transformation in all walks of life, in the enterprise product market, users no longer stick to the traditional sales model, began to embrace a variety of ways to adapt to the new forms of content consumption. As a result, users' demand for digital content and self-service usage scenarios have increased dramatically. How to effectively interact with users through digital methods in the post-epidemic era and how to systematically create content touch points and interactive framework of products have become new issues that technical communication practitioners must think about. In this workshop, content designers from IBM will introduce the Digital Engagement Framework, and share with industry peers the systematic new model of user interaction in the Digital age through theoretical elaboration, case analysis and brainstorming.
    Content Management
    Where
    Workshop Room

  • With the rapid rise of technology dissemination in hardware and software, electronics, medical treatment, machinery and other industries, how to become mature in the aspects of document writing project management, talent training, team management, is a subject in front of technical writers.The speech will put forward the engineering process of technical writing project management and team management, reflecting the combination of rational and perceptual management mode, to achieve the training and reserve of talents in the field of technical communication.
    Intelligent Information
    Technical Writing
    Where
    Innovation Room

  • Every company has a large number of terms that need to be managed and disseminated. As important technical and business concepts, terms are one of the most core intellectual assets of a company.However, the management and popularization of terms has always been a very time-consuming and laborious work, especially when the scale of the company is getting larger and the business is getting more and more complex. How to ensure the timeliness of terms and enable all staff to efficiently touch the terms, Ant Financial's Athena terminology solution will give you the answer.
    Information Development/Content Delivery
    Where
    Innovation Room

  • The safe, efficient, environmentally friendly and economical use of any product depends on product usage information. The international standard IEC/IEEE 82079-1: 2019 sets out competency requirements for technical writers who prepare product usage information, and there are currently a large number of people involved in related functions in Chinese enterprises, but there is a lack of uniform standards in terms of professional competency requirements. There are also courses in universities and colleges that have relevant employment orientations, but there are no widely recognised competencies for the training of the curriculum. This has resulted in a lack of unified standards for enterprises to recruit qualified personnel from the community or universities, and a lack of widely recognised competencies in universities or various training institutions, resulting in a disconnect with the needs of society in terms of personnel training. The development of a group standard for professional competence requirements for technical writers will delineate the basic competence requirements for the new profession of technical writing. This will provide a standard on which social enterprises can base their selection and training of talent, and universities and training institutions can base their teaching in the relevant career paths.
    Career Development
    Education and Training
    Where
    Main Room

  • This session presents a reality check on technical communication in an agile environment. We'll look at several real-life scenarios and the challenges they present to technical writers: 1. "Why can’t agile teams provide proper input for documentation?" 2. "They want me to deliver incomplete documentation?!!" 3. "What about my personas and user research?" 4. "I can’t attend all these meetings of all my agile teams!!?" 5. "How is it agile when my work piles up right before every release??" There are no silver bullets, no ideal recipes for these challenges, but you can address them and still deliver good documentation. Presentation Highlights: While you can read about doing agile, "living agile" is a different story. This session builds on years of experience serving many different development teams. You will take away practical insights and you will have an opportunity to bring your own questions.
    Information Development/Content Delivery